How to Add New Products and Courses to WooCommerce

Learn how to add products to WooCommerce with our detailed, step-by-step guide. From setting up a product in WordPress to integrating ActiveCampaign automation and customizing your checkout page, we’ve got you covered. Start selling your digital products effortlessly!

As a coach or course creator, you know as well as I do the value of sharing your expertise and helping others grow.

But sometimes, the technical side of things—like setting up products in WooCommerce—can feel like a maze.

Fear not! This guide is here to simplify the process for you.

My hope is that by the end of this article, you’ll have a clear roadmap to create new WooCommerce products, connect them to an ActiveCampaign or FunnelKit automation, design a checkout page, and test your entire funnel.

Let’s dive in!

Step One: Add a New Product in WooCommerce

Imagine you’re setting up shop on a bustling digital street. Your first task? Get your products on the shelves.

The same is true with your WooCommerce integration through WordPress. Here’s how it all works:

1. Login to WordPress

Start by logging into your WordPress site. This is your digital storefront, and it all begins at the dashboard, your command center.

2. Add a New Product or Course

Navigate to Products > Add New.

Think of this as stocking your shelves with new items. Here, you’ll enter the product name—let’s say, a “Mini Akashic Records Session.” Then you can go ahead and start telling your customers what’s special about this product or course.

What are the benefits? What value does it provide? Your customers will want to know!

Oh, and since this is a digital product, I recommend you set it as virtual and downloadable. This tells WooCommerce that you’re not shipping a physical item, which prevents shipping costs from being totalled at checkout.

3. Set your pricing

Next, set a price for your course or digital product.

Imagine it as if you’re pricing your wares at a market—you want to attract buyers while reflecting the value of your offering.

Set the regular price and, if you like, schedule a sale price to entice customers with a limited-time discount.

But how much should your courses and products cost? But how much should your courses and products cost?

Plan to charge $100 to $300 for every hour of content you sell. For example 10 hours of live or recorded video fits in a $1,000 to $3,000 program!

Step Two: Connect Your Product to ActiveCampaign or FunnelKit

Your product is now on the shelf, but you need a way to manage your customer relationships seamlessly.

That’s where ActiveCampaign or FunnelKit come in—think of them as your personal customer engagement assistants…but you only have to choose one!

1. Create email tags

Log in to ActiveCampaign or FunnelKit and create three important tags for each product or course you sell:

2. Map your tags in WordPress

Once your tags are set, head back to WordPress and publish your product.

This step is like opening your shop doors. Then, navigate to your product settings. Here, you’ll map the created tags to your product, ensuring that each purchase triggers the appropriate automations in your email marketing software of choice.

Just make sure the product subscribes users to the right email list and handles refunds smoothly by removing access tags if necessary.

Step Three: Create a Checkout Page for Your Product

With your product ready and your customer engagement plan set, it’s time to create a smooth checkout experience—like designing a welcoming, efficient cashier station in your digital store.

1. Set up your checkout page

Access FunnelKit or ActiveCampaign from your WordPress dashboard.

Create a new checkout page, or duplicate an existing checkout page template to save time.

Rename the page, update the permalink, and link it to your new product.

This step ensures that customers find a familiar yet tailored checkout process every time they log in to buy a course or product.

2. Design your checkout page

Customize the checkout page using Divi or Elementor. Think of this as arranging the display at your checkout counter.

I recommend you update images, product information, and highlight the benefits to encourage buyers to complete their purchase.

Once done, activate and preview the page to ensure everything looks perfect.

Voila!

Step Four: Create an Automation in ActiveCampaign or FunnelKit

Automation is like having an efficient, invisible assistant working behind the scenes, making sure everything runs smoothly without you lifting a finger.

1. Set up the purchase automation

First, go to Automations > Create an Automation. Start from scratch and name your automation. Use the “Tag is Added” trigger and select the trigger tag you created earlier.

Add an action to remove the trigger tag immediately, allowing customers to re-enter this automation if they repurchase.

Next, add the customer and membership tags within the automation, and log these tags in any spreadsheets required for your marketing organization.

2. Sync with your membership site

If you run a membership site or have subscription options, create another automation for syncing with your membership site to auto-create login information.

Add a five-minute wait time to ensure syncing completes before the next action!

3. Send a purchase confirmation

Finally, create and send a purchase confirmation email using a past campaign as a template.

This is like sending a thank-you note to your customers, reaffirming their decision and providing them with essential information about your course or product!

How do you write a confirmation email, you may ask?

You’re in luck! I just published a free confirmation email template that you can access at the link below:

Get free email template

Step Five: Finalization and Testing

You’re almost there! Before you launch, it’s crucial to test your setup to ensure everything works seamlessly.

1. Complete the automation

End the automation by removing the trigger tag and setting it to active in ActiveCampaign or FunnelKit.

Then send yourself a test email and click all the buttons you can to ensure all your lead opportunities are functioning.

You can then head into your email and webpage analytics to ensure you’re activity is being tagged and managed well by the software.

If everything is working, then your automation is ready to go live!

2. Track all purchases

Monitor product and course purchases to ensure the setup is working correctly.

Keeping an eye on this will help you catch any issues early and ensure a smooth experience for your customers.

Actually, we recommend you set up a regular schedule to check in with purchases. If you’re selling a lot of products, check daily! Otherwise, weekly or bi-weekly should do it.

3. Ask for support

If you encounter any issues or need additional setup help, don’t hesitate to contact support through WordPress or WooCommerce.

They’re there to assist you in making your digital store a success…

…but of course you’re always welcome to get additional support from website managers and marketing professionals like us at The Digital Navigator.

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Create more courses and products for your online business

Congratulations! You’ve navigated through the maze and now have a clear path to creating and managing products in WooCommerce.

Now you’re well on your way to building a robust system to enhance your online offerings and provide a seamless experience for your customers.

Until next time, keep enjoying the journey of expanding your digital store and helping your audience grow!