How to Create Automated Webinars for Your Course Creation Business

​​Learn how to start a webinar and engage your audience with reliable automated webinar software. Discover EasyWebinar, the top-rated automated webinar tool, with practical tips from our founder tailored to course creators.

From one course creator to another, webinars are one of the most fantastic ways to engage your audience, deliver valuable content, and grow your business, all at the same time.

That’s why today I want to recommend EasyWebinar as a powerful tool that can help you create and manage both live and automated webinars.

As I walk you through how to set up and optimize your automated webinars using EasyWebinar, my goal is to help you see how the right software can supercharge your webinar funnels, which ultimately affects your paid offerings.

I also want to drive home how automated webinars offer a direct line to engage with your audience and present your expertise in an authentic way, while allowing you to simultaneously create new course content.

In fact, we recommend you repurpose webinars into course offerings and packages of the same topic to maximize the value of the original time you invest!

But that’s once you’ve gotten a few webinars under your belt.

For now, let’s explore the technical side of setting up and managing automated webinars using a popular webinar software: EasyWebinar.

How to Get Started with EasyWebinar

The first step is to set up your EasyWebinar account. Head over to app.easywebinar.com and log in with your credentials.

Once you’re in, the dashboard will be your main workspace where you can choose to create either a live event or an automated event.

That means you have the option to either record your webinar right there in the platform, or upload webinar content you’ve already created.

Whatever you choose, these automated – or ‘evergreen’ – webinars will be particularly valuable to your business revenue.

That’s because they allow you to provide ongoing access to your content without needing to be present for each session!

Translation?

EasyWebinar can help you transform your video recordings into automated webinars that prospects can purchase (or get for free).

So how do you create and manage your webinar content?

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How to start an automated webinar for your coaching business with EasyWebinar

1. Create your automated webinar content

In our experience (and according to EasyWebinar reviews), creating a webinar with EasyWebinar is simple.

First, plan out your automated webinar content. Even a simple script will help you stay on track when you hit the record button, so don’t worry about writing everything down line for line.

Simply centralize your main ideas, come up with a title (using search engine optimized keywords) and when you’re ready, click on the “Events” tab.

Next, you get to decide whether to set up a live or automated event.

If you want your content to be continuously available, choose the “evergreen” option. This ensures that your webinars recur, making them accessible to your audience at any time. Then once your event is set up, you can click on the event name to review and edit all the little details.

Here, we recommend you adjust your automated webinar schedule to suit your audience’s needs. For instance, you can set the frequency of your event to occur daily, and adjust the times based on the viewer’s time zone to ensure your content is accessible to everyone.

We also suggest getting familiar with the in-time registration feature, since it is also a big game-changer for course creators. This is what allows attendees to join the webinar at set intervals after registering, whether it’s every hour or every 15 minutes.

And when audiences can join at their convenience, they’re more likely to consume your webinar content!

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2. Protect your video content

To keep your webinars engaging and secure, and to maintain full control of your webinar content, consider using Amazon Special Access settings.

This helps protect your video content and ensures only your intended audience can view it. It is also how you can check video tracking and redirect attendees to a designated page post-webinar.

Just make sure to create event names and descriptions that are consistent and aligned with your branding for a more consistent and authoritative experience all around.

3. Add offers and calls to action (CTAs)

Webinars are not just about delivering content; they’re also about driving action through to other pages on your website.

As it happens, EasyWebinar’s automated webinar tools allow you to add offer buttons that can appear at specific times during the webinar.

For example, you could schedule a “Book Your Free Discovery Call” button to appear at the 40-minute mark.

To help improve your webinar’s lead generating success, we recommend you customize your CTA buttons to match your branding and ensure they link to the correct follow-up actions, like a sales page.

This will also significantly increase your conversion rates!

4. Customize your registration and thank you pages

First impressions matter, and your registration and thank you pages play a crucial role in setting the tone for your webinar content.

Thankfully, EasyWebinar offers a variety of templates that you can use to design professional-looking pages that provide a seamless user experience for your automated webinars.

All you have to do is write some simple copy (you can use your webinar transcript to inspire the content), and decide whether to collect phone numbers during registration, as this can help enhance engagement.

As for your thank you pages, we suggest you customize it with dynamic calendar links, making it easy for attendees to save the event and remember to attend.

You can also add sign-up forms for any groups or forums associated with your business, or a registration form linked to your newsletter for even more lead potential!

Download free landing page creation checklist

How to improve engagement for your latest automated webinar

Once your webinar session is over, make sure to keep an eye on attendee behavior! Apply tags to attendees based on their interactions, such as watching the entire presentation or clicking offers. This will help you segment your audience for targeted follow-ups and other marketing campaigns.

A few more suggestions: Activate a replay page for a set duration and configure a countdown timer to create urgency. Add follow-up emails using EasyWebinar’s tools or other integrated systems like ActiveCampaign or FunnelKit, ensuring you maintain engagement and nurture your leads.

Additionally, you can integrate Google Analytics and Facebook Pixel codes under advanced options for better tracking and analytics.

This integration enhances your ability to measure success and make data-driven decisions when creating new webinars and other marketing materials for your coaching business.

Oh, and if you’d prefer some hands-on training on how to create a lucrative marketing funnel for your latest webinar, try our free, 40-minute marketing masterclass. By the end of the training, you’ll have no problem marketing the webinar you’ve just created and leading new prospects to your paid offerings.

Ready to start using EasyWebinar to promote your course creation business?

By following these steps and leveraging EasyWebinar’s robust features, you can create engaging, high-quality webinars that provide continuous value to your audience and drive profits for your business.

This is how you’re going to keep your content fresh, your engagement high, and your follow-ups strategic.

As always, if you have any questions or need further assistance, feel free to book a free call with our marketing specialists to get advice about your webinar setup.

Happy webinaring!