How to Create an Email Nurture Campaign to Engage Loyal Prospects

Discover the power of consistent nurture emails to keep your email list active and engaged. This article is packed with tailored email advice for online coaches, course creators, membership site owners, and spiritual teachers to inspire customer loyalty online!

Think of your email list as a garden: To keep it vibrant and growing, you need to nurture it regularly.

That’s why consistent nurture emails are like the water and sunlight that help your audience flourish, leading to greater engagement and turning subscribers into loyal customers!

But why else should you be sending consistent nurture emails? And how do you make sure you don’t miss a ‘watering cycle’?

So what is a nurture email campaign, and why send them?

Nurture emails are the regular sprinkling of valuable content that keeps your subscribers engaged without pushing for a sale. They should be informative, entertaining, or helpful, and should make your audience look forward to your emails.

In fact, these emails fall under the “Engage” stage of your marketing funnel, where the goal is to cultivate a relationship with your subscribers. This will help subscribers become even more receptive to your sales messages!

Finally, nurture emails are super crucial for keeping your garden of subscribers blooming. These emails ensure your audience stays interested in your offerings and doesn’t forget about you.

How often should I be sending nurture emails?

At the very least, send one email per month to ensure your subscribers remember you and don’t mark your emails as spam.

However, aim for one value email per week to keep your audience regularly engaged.

For high content producers, sending up to two value emails per week can be beneficial, but be careful not to overwhelm your subscribers. Gradually increase your email frequency to avoid startling your subscribers.

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What kind of email nurture campaigns should I send to my subscribers?

First, let’s plant the right seeds by understanding the difference between value and promotional emails.

A healthy mix ensures your subscribers don’t feel bombarded by sales pitches.

What are value emails?

Value emails are like the nutrients in your garden soil. They provide insights, resources, or entertainment that help your readers achieve their goals.

These nurture emails should move your readers closer to their desired outcomes or make their lives easier in some way.

Examples of value emails can include:

What are promotional emails?

Promotional emails are like the fruits of your labor. These emails are designed to sell a product or service directly or indirectly. While they can include valuable content, their primary focus is on driving sales.

Promotional email examples include:

How do I write and send consistent nurture emails?

The best way to write value emails is by repurposing content you already have, like blog posts, articles, social media posts, videos, and more.

For promotional emails, instead you can repurpose landing page content you already have, including benefits, course dates, service perks, and more.

Next, draft your email copy.

You can use AI tools like ChatGPT (Pro version) or Claude.ai to help draft emails based on your content.

Just make sure to give the AI context about your business, audience, and desired tone to ensure the emails align with your brand.

How to structure your nurture email sequence for more engagement:

To make sure you’re getting the most out of your nurture emails, here are some tips to help structure your next batch:

Once you’ve drafted the initial copy, you can start editing the emails to match your voice and style. This is especially important for AI-generated content since it often requires refinement to sound authentic.

We also recommend the following email tools and platforms for high deliverability rates and to ensure emails reach your subscribers’ inboxes:

Want help creating your next engaging email nurture campaign?

Look no further! You can schedule a free consultation with our in-house email marketing specialists for assistance with drafting and sending emails, setting up software, and ensuring high email deliverability at your convenience.

We truly can’t wait to help you grow your garden of subscribers into a thriving community of loyal customers.

Until then!

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