How to Choose the Right Website Analytics Tools for Your Coaching Business

Discover how to choose the right website analytics tools to boost your coaching business performance. Learn key features to look for, from customizable dashboards to advanced ecommerce tracking, and see how The Digital Navigator’s Private Analytics Platform can help you make data-driven decisions for improved course sales.

Not sure if your website analytics tools are pulling their weight for your coaching or course creation business?

It’s not a bad sign if you aren’t. That’s because as our businesses grow and thrive, we often have to re-evaluate whether the software we started out with still aligns with our business goals.

So, to help you measure whether your data analytics are still suited to your business, I want to explore (and explain) the data analytics features coaches and course creators most need when selling training packages and other digital products online.

How do we know these features work?

We know from countless success stories that these features are the ones that best support a successful content marketing strategy.

That’s actually why we’ve built our in-house private analytics system to include every one of them—so all our coaches and course creators get the maximum benefit!

So without further ado, here’s a comprehensive guide to help you make the best decision for your data analytics needs:

The best website analytics features for course creators and life coaches

Choosing the right website analytics tools can feel like finding the perfect pair of shoes—it needs to fit just right to support your business’s unique needs and help you walk confidently toward your goals.

1. Customizable dashboard for your business data analytics

The first step in choosing the right data analytics software is understanding how user-friendly and customizable the dashboard is.

Not only do you want a platform that provides a seamless login process, ideally, you should be able to easily manage multiple websites from a single portal (or dashboard).

Good website performance analytics should also let you personalize your dashboard by adding widgets that display key metrics. You should be able to rearrange and resize these widgets to fit your specific needs.

Big bonus points if the software you use allows you to save custom dashboards and share them with other users in your organization—since that’s going to help you organize and analyze data later as a team!

2. Basic data analysis capabilities

Analyzing user data is essential for understanding your audience and optimizing your strategies. For example, you should at the very least be able to access visitor reports, and get basic traffic and location insights quickly and easily.

To help check in about these features for the data analytics software you’re currently using, look for detailed reports on visitor behavior, including the operating systems and browsers used to access your site.

The software should also analyze what device users used to access your site (desktop, mobile, tablet), which will help you optimize your site for the most commonly used devices.

Finally, make sure you are able to access detailed geographic reports showing where your visitors are located, which can be useful for targeting specific regions and making data-driven decisions through future marketing campaigns.

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3. User-focused data for website optimization

To keep visitors engaged and reduce bounce rates, optimizing their experience on your site is critical. That’s why I would suggest using business website analytics software that helps you explore:

4. Advanced configuration and reporting capabilities for marketing and sales

How do you use your data analytics in your marketing?

I only ask because your website analytics tools can do a lot more than just help you choose keywords, including making it easy to set specific sales optimization goals to measure objectives like lead generation or sales conversions.

When you then track these goals over time, you can see how well your site, your ads, and your other marketing campaigns are meeting their targets.

That’s why your data analytics platform should allow you to use UTM parameters to track the performance of your marketing campaigns—which will ultimately help you understand which ones drive the most traffic and conversions.

Last but not least?

The data analytics software you choose should include detailed ecommerce reports that share detailed information about sales, abandoned carts, how products are performing, and more.

This is where you’re going to get the biggest bang for your data analytics software investment, since you can use ecommerce data to optimize your online store, and even some of the products you sell!

What website performance analytics tools should I use?

While there are tons of options when it comes to great data analytics software, I have to admit I am a little biased toward private analytics options as opposed to Google or Facebook.

Sure, it’s good to use other analytics software to supplement your efforts, but there’s no use in paying all that extra money for external analytics when you can get your entire analytics package tied into basic website management services, and even marketing.

That’s why we offer a comprehensive Private Analytics Platform for clients who sign up for a customizable marketing plan. This is a platform that was designed to help you leverage data for better business decisions and improved sales…

…and it has a gorgeous, accessible, and easy-to-use dashboard to boot!

As I said before, our platform includes all the features mentioned above to ensure you have everything you need to analyze your data effectively.

So if you’re thinking “heck, can someone just tell me what I need to do based on the data?”, then go ahead and let our marketing specialists set you up with a marketing plan, and you’ll get all the perks our Private Analytics have to offer!

Until then, good luck on your journey to better business insights and increased sales through awesome data analytics software, and may you benefit from all the insights that come with it.

That’s all for today!

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