How to price online courses for maximum enrollment

Published Date:  30 Mar, 2023 | Updated Date:  09 Oct, 2023

During a Marketing Intensive with a client that coaches C-Suite women, we landed on the topic of pricing.

Her multiple six-figure business is based on her one-on-one executive coaching service.

Her goal is to help more women while freeing up more of her time and turning her business into a salable asset.

But how?

how to price online courses for maximum enrollment

How to price online courses for membership and coaching websites

This client launched a membership program and hired us to help launch a course that will leverage her time.

When reviewing her curriculum I advised her to provide a lot more video content than she had originally planned.

To kick-off that part of the discussion, I shared a scale that can be used as a starting point when pricing an online course:

Plan 1 hour of content for every $100 to $300 you are charging for the course.

For example, 10 hours of live or recorded video fits in a $1,000 to $3,000 program.

What else do I need to know when pricing online courses?

Obviously there are many variables to consider such as the specific niche you are in, competitors, the unique value you are bringing, your reputation and additional value you are including such as bonuses and one-on-one support.

But altogether you can follow this one simple rule to price out your courses, and to help you decide how much to charge for value-add sales bonuses.

To gain more insight on your product or course pricing, schedule a complimentary consultation, or download our free sales funnel planner below.

That’s it for today!

DOWNLOAD OUR FREE SALES FUNNEL TEMPLATE

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