Basic Marketing Strategies for Business Evolution
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Most of the online business owners I meet have a very similar story, which rings even more true for online teachers and coaches.
They start off their business taking on a few clients, leaning on their expertise and personal rapport to enroll their first customers.
As the business takes off, they either self-publish a website on a platform like WIX, Squarespace and wordpress.com (not to be confused with WordPress.org), or they pay a budding developer to make a budget website.
As the business evolves, they realize they need to have an email marketing system to grow a contact list and a coach or training program shows them how to apply email marketing best practices.
One thing leads to another, and the next thing you know they are out building funnels in ClickFunnels, new websites and courses in Kajabi, configuring their online scheduling and perhaps dabbling in Facebook, Instagram, TikTok or Google Ads.
Table Of Content
The Basic Marketing Strategies We Use to Avoid Technical Overwhelm
Suddenly, you are spending 15 or more hours per week setting up and troubleshooting all of your technology systems. By the time you reach $100,000 in annual revenue you’re spending $400 to $700 a month on software you barely use.
You’re no longer doing what you love.
This is where The Digital Navigator comes in. Since we are experts in both technology and digital marketing we have a full grasp of what needs to be done for your business to thrive.
Most of our clients are already working with a virtual assistant, junior developer, social media specialist or other person supporting their business. We work directly with your team to help them save several hours per week and eliminate tech headaches that could be tripping them up.
As a client of The Digital Navigator, you no longer have to worry about fixing, securing or updating your website.
We can publish all of your articles, podcasts, videos, page updates, landing pages, checkouts, courses and funnels.
Setting Up Your Marketing Strategy Plan
If you prefer your team to be more hands-on, then they can reach out if they are unsure about best practices, run into a glitch, or you want us to provide them with how-to guides they can use for repeatable tasks.
We’ll configure your third party apps, get them all connected, and reach out to the vendors to solve any configuration issues that may be encountered.
We can schedule your email marketing campaigns, set goals and segment your contact lists, send automated emails to recover abandoned carts and create sequences to nurture your new leads.
Then when you are ready to implement a new marketing campaign, you can either get a complete marketing strategy from us or have us implement the strategy from your coach or mentor. This includes…
- Running your paid ads
- Creating pages to capture the contact information of your leads (“landing pages”)
- Connecting it to your email marketing system
- Configuring smart email sequencing
- Deploying effective sales pages
- Optimizing your checkout and connecting payments to new customer onboarding sequences
- Setting up all the analytics to continue refining your marketing funnel
Our clients are amazed at how much time we save them and their team every single week.
This is only the tip of the iceberg.
As a client, you’ll also get access to regular office hours, live chat support, a dedicated in-house customer service team and how-to tutorials; everything to save you time and give you relief from your technology woes.
Schedule a complimentary consultation to get started and find out if we are a good fit to work together.
That’s it for today!
How can I sell content to make money?
There are several content models you can use to make money online. We suggest using sign-ups for pre-recorded course offerings, workshops or live courses, flagship offers, on-demand courses, and other course programming packages per your expertise!
How can I build a content model to sell my content successfully?
There are two fundamental approaches to doing this: some people build an audience first, and then determine how they will monetize their content later. Others have their business model first, and organize their content strategy to target that audience and get their attention. We advise using a combination of both approaches. First, identify your primary or flagship product offering AND how you will build your audience. Then begin to look into how you will monetize the products within a business model.
What is the process to make money with content online?
Start by organizing a business model for your content online, then utilize Zoom and Google Drive to start recording, organizing, and distributing your content online. Finally, evolve your offerings by moving your content onto a learning management system (LMS) like LearnDash. Read more about LMS integrations HERE