Impact a larger audience with blog article SEO

Already know what is blog marketing? Use these advanced tactics for blog article SEO success to expand your reach online.

If you’ve been working through the different elements of this 5-part article series, Ultimate Guide to Maximizing Your Content Marketing with SEO, then you’re most likely familiar with the basic principles of search engine optimization (SEO), and know what blog marketing is

Now, it’s time to really dig into some advanced SEO tactics that you can use during your regular blog article publishing process to gain more attention from both readers and search engines!

Not only that, but we’re going to share the sustainable route we use to creating endless amounts of content, without hitting a wall or wearing ourselves out.

Get ready for a lot of amazing tips to help you…

8 creative ways to leverage blog articles for better SEO

Obviously, one person can only create so much content.

Even with the help of AI writing programs like ChatGPT, solo business owners and even teams are bound to hit a plateau where they cannot publish any more content. There’s just not enough time!

This time constraint can be helped with outsourcing, but for those who want to keep budgets tight with a small team, ensuring that your blog articles pack an SEO punch from the get-go will help you scale beyond that barrier.

To help, here are 13 creative ways to leverage your blog articles for more visibility, more leads, and more conversions on your online training, membership, or coaching website!

1. Create interactive content

Many blog platforms (WordPress included) provide the option to include interactive elements into your blog articles to improve your blog strategy.

From quizzes, polls, calculators, to interactive infographics, these elements can engage readers and encourage them to spend more time on your page–one of the main metrics that enhances your organic SEO!

“I find that quizzes and calculators work particularly well, and they’re not that difficult to create today–focus on providing ‘scores’, ‘ratings’, ‘prices’, or customized tips with your interactive content to help break up the static content in your blog posts.”

 

– Pol Cousineau, Founder The Digital Navigator

When you add interactive content to your blog articles, you’re not only giving your audience ‘something to do’.

There can also be a benefit to asking for an email afterward! Just make sure it flows naturally from the format, and watch how it passively increases your email network without any added marketing effort.

2. Incorporate visual content

Visual content can also go a long way in breaking up text, which means including custom illustrations, graphics, or animations inside of your blog articles and posts.

These visuals can also go a long way when it comes to summarizing key points in a way that is ultra shareable online, and can provide an avenue by which more visual thinkers can understand your content.

Here, we recommend using infographics, flowcharts, and mindmaps to complement your articles to avoid creating giant walls of text.

Use diagrams, charts, and other creative visuals to represent big concepts, and always include your logo or branding on the graphic itself for copyright purposes.

Our infographics even include article links at the bottom, so no one gets confused about where they can go to find out more about what they see in the image being shared.

3. Use a structured data markup strategy (Schema) for blog marketing

We’ve talked about this technical aspect of your content in other parts of this series, but it bears repeating: adding Schema coding to your articles will give search engines additional context about your content.

The easiest way to explain this is to examine the results you get when you search for a recipe in Google. You’ll often find that the recipe or summary appears right there in the search results!

Basically, search engines want to optimize their user experience, and there are hundreds of schemas to choose from with different types of content posts (even scientific articles!).

By coordinating the schema of your blog articles, the appearance of your result will change in search engine results. You’ll get more eye-catching results, all with a simple addition to your blog posting strategy.

Ask your developer to add schema to all of your articles, pages, and blog posts–and then rest easy knowing your content is making a bigger impact behind the scenes as you grow your business.

P.S. if you don’t have a developer, or even if you do, know that we handle this technical step as a part of our content marketing service.

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4. Leverage Long-form Content

Although it may seem simpler to write several short-form articles, you’ll be much better served by combining multiple articles into one major ‘hub’ (or long-form) article.

The idea is that in-depth content often covers a topic more comprehensively, and will therefore accumulate more visits that would otherwise be ‘split’ between different articles.

“My advice would be to think how you can provide all the necessary information on a topic at length, without cutting corners. Your goal should be to make your article the ultimate resource that answers all possible questions that someone interested in that topic may have.”

 

– Pol Cousineau, Founder The Digital Navigator

This is a really important factor when you’re considering SEO for your blog articles, particularly where keywords are concerned. You will rank much faster for a set of keywords with one solid guide than you would with multiple smaller articles.

Still, you may be asking, how long is long-form? And how do we help search engines wade through that content to provide greater visibility in our niche?

For the first question, stick to anywhere between 1500 and 8000 words–though we have found that longer formats tend to rank better on pretty much all search engines.

P.S. Try to avoid publishing under 1000 words unless it is part of a wider strategy which incorporates links to long-form content.

Then, use the following blog article tools and features to help readers and search engines navigate through lengthier content to find exactly what they were looking for:

5. Utilize video and multimedia audio in your blog marketing

By now you know you can embed your video and audio content right onto webpages and other promotional materials around your site, and that includes your blog articles…so let’s dig into that a little further.

The success that comes from embedding video and audio content can be easily measured with ‘Visitor Time on Page’ metrics on Google Analytics. Same goes for our clients who benefit from our private analytics platform, which can be bundled with our content marketing services.

 

– Pol Cousineau, Founder The Digital Navigator

Imagine you’re a spiritual teacher with a guided practice or meditation mp3 that is already available elsewhere online. By having a meditation right in front of your audience when they’re reading about meditation practice, your audience is likely to have a positive experience–particularly if your meditation works!

This positive experience will more than likely lead that visitor to other links throughout your site, as they seek out more great content and information in articles, webpages, and through other internal links.

Our biggest advice? Use the audio and video content to build its own article, where you include the video or audio embed, and then a summary and transcript of what the segment is all about.

The transcript can be at the bottom of your article, near your FAQ section. If it’s in your technical know-how, make the transcript a drop-down menu so as not to interrupt the page flow to other potential lead generating links and freebies.

This can be a great way to boost article development as you curate those important long-form article hubs we discussed earlier.

6. Incorporate user generated content

As you develop conversations with your audience through email and social media, or through your regular day to day business interactions online, you are going to encounter some great content inspiration from those you serve.

Take the following conversation that took place on our Facebook page, where Founder Pol Cousineau was able to discuss in-depth how to navigate the process of offering a best price guarantee:

From that conversation alone, we now have an article coming down our content pipeline which will discuss more extensively the principles covered in this short exchange!

Not only does this sort of engagement provide the dual reward of helping your audience, and building your content development strategy, it also adds a level of authenticity and depth to your writing that couldn’t be achieved otherwise.

Plus, readers love to see themselves appear in different articles, which they may end up sharing to keep the conversation going with their own network.

7. Include alternative formats for similar content

Sometimes, when a person gets excited about what they learn, they want to take it with them as a resource. Whether they download it to their own site, or use it to teach their team or friends a new skill, that’s still organic marketing that leads back to your expertise.

That’s why we recommend offering article content in different formats to gain a wider reach that goes outside of online marketing, such as a PDF or eBook.

Then, when you get them to click that download button, you can provide a place for them to leave their email for more great downloads, or signal another great resource they can use to complement the first.

Actually, this is what we did with our free Lucrative Marketing Funnel Masterclass. We made an article out of that webinar, and found that some people prefer to read the companion article, Master the Art of Creating a High-Converting Marketing Funnel for Coaches, Course Creators, and Spiritual Teachers, before watching the masterclass, and vice versa.

In either case, there is a higher click-through rate, and more people grasping the important education we give to help online business owners expand their impact.

8. Repurpose existing blog articles

If you’ve been in the game a long time, then you likely have a backlog of old articles that aren’t seeing a ton of views.

Maybe you’ve been carrying that weight around, wondering what the heck to do with all of that old content…or how to proceed with new content when that old stuff is just sitting there.

To help, we recommend you re-energize old content through a little repurposing. With a fresh polish, combined with the learning you’ve achieved since you last ‘updated’ the article, you’ll end up being able to better articulate high-level ideas…

…and might even end up with some new content inspiration as well!

So how do you repurpose old blog articles?

Simple, you translate it into different formats that all lead back to the article you created before!

Whether that means making a video with that content, breaking it down in emails, making social posts, or even writing podcast scripts, amplifying the content you already have can be a really solid way to re-engage past readers, but also signify to search engines that you are still actively updating that old content.

“Heads up, you don’t have to translate article content into other forms on your own! Say you have a personal assistant. Asking them to create a series of social posts from article content is a great use of time and money. You could also get them to create an email campaign around different excerpts and quotes from the article, with article links as well.”

So long as you make sure you’re doing a little work to repurpose the original article to reflect those updates – either by embedding new content, or clarifying a paragraph or two – you should see an uptick in visitors to that article over time!

Set yourself up for SEO success with our blog marketing service

We’ve been stressing this in each part of this article series, but we want to highlight just how important it is to set yourself up for success with SEO with a view for growing your business over multiple years.

That means don’t bite off more than you can chew.

Yes, all of the tips we gave you today are exciting, and seem easy to implement all at once, but we really recommend thinking long-term and choosing one or two of them that you can implement right away, getting those right, and then adding one or two more.

The main incentive here is to start taking action. You don’t want to let all of this new knowledge go to waste, when you could seize the day and create an infographic from your latest article right now.

That being said, if you’re really feeling powerful about getting it all done with the help of a team who has done this sort of work before, then we’re here to help.

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We are invested in moving your business forward, which means implementing a marketing or SEO strategy that utilizes what you’re doing already, and helping to elevate those efforts into a six-figure business you can be proud of.

Want to strategize? Schedule a free content marketing consultation with us at your convenience, and we can discuss where you’re at, and where you see yourself and your business in the next two to three years.

Our tried and true SEO practices are certainly a cut above, and we have the numbers to prove it.

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Otherwise, remember that creativity should always align with providing value to your readers.

Yes, these unique approaches can make your content more engaging and memorable…

…Yet you want to make sure that your SEO efforts are aligned with creating informative, relevant, and high-quality content that actually meets the needs of your target audience.

Otherwise, you’re just another salesperson, and that’s not what got you into this business, we’re sure!

Until next time!

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