Why You Should Choose Facebook for your Next Ads Campaign
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Want a surefire way to boost sales while reducing ad spend? Find out why Facebook gives online businesses a great ROI on their marketing efforts.
This article is Part 1 of 3 in our guide to How to Run a Super-Successful Facebook Ads Sales Campaign | Online Advertising Tips.
Table Of Content
Our biggest piece of advice? Make sure your website is as attractive as the ads you create through Facebook!
Advantages of Using Facebook Ad Campaigns for Your Business
For years, businesses have used Facebook as a tool to reach their customers and drive traffic to their websites. Facebook continues to become a more efficient way to reach your customers and grow your business.
In fact, Facebook advertising is one of the most effective ways to drive traffic to your website and increase your sales.
Facebook is the largest social media platform, with over 2 billion monthly active users. This is a huge number, and it makes it possible to reach a vast audience of potential customers.
With Facebook advertising, you can also reach a targeted audience, making it possible to increase your sales.
Businesses can also increase their reach, increase their conversion rate, and decrease their cost per lead.
The best part is that you can do all this for less money than Facebook Ads competitors–even Google Ads!
Cost of Facebook Advertising
The cost of Facebook advertising can be very low. For example, we have a client that spends $2.50 per lead with us, and it’s generating over $100,000 a month in sales.
The cost of this campaign is $200 a month, and we’re able to increase their sales by $100,000 a month!
Where other advertising options might cost up to and above $2,500 a month, and instead they spent $200 for a huge advantage in ROI.
Of course, the amount you spend on Facebook advertising will vary based on your target audience, budget, and goals.
You can also use Facebook to reach a targeted audience with a certain interest, and that audience will see your ad.
If you’re interested, check out these three case studies from our recent client engagements.
They should give you an idea of how a small investment in Facebook Ads targeting can bring huge returns for your business.
- How Lori Williams Transformed Multiple Years of Hard Knocks to Scoring a $155,000 2-Week Facebook Launch!
- Elysia Hartzell Achieves Break Out Success, Certifying Dozens in Her Own Self-Improvement Modality & Generating Over $64,500!
- How a Life Coach Successfully Launched a Digital Certification Program, Generating $46,364 From A Small $935 Ad Budget!
Why You Should Test Your Website with a Website Audit BEFORE You Create Your Ad Campaign
Imagine you put out an ad for a sale on cheeseburgers, and a ton of hungry shoppers queue up at your store only to discover that they can’t find the door to your business!
That’s what happens when you spend all your time and focus on creating Facebook Ads campaigns without ensuring that your website is functioning as it should be.
Your customers will click because they’re interested in your services, but leave because your website doesn’t meet their expectations.
A good website audit helps you target the basics of your website performance before you get into the specifics of optimizing that site to welcome leads from your Facebook Ads.
There are quite a few things that free website audits can help you discover and improve about your website. For example, our team works hard to make sure the audits we provide include:
- A measure of your website’s current authority and reputation–to see where you rank amongst your competitors.
- A survey of your website’s mobile responsiveness so you don’t miss out on potential leads.
- Observations about the quality of your on-page content–does it meet today’s standards?
- Fruitful strategies to improve page performance and reduce ad spend, including speed optimization tactics.
- Analysis of search engine keywords and ranked search terms related to your website. This is to identify what’s already working so you have a benchmark for future success!
However, while free website audits – like the one we provide below – will set you up for success, there are a few specific optimization strategies we still think you should consider BEFORE you start designing your next Facebook Ads campaign.
In fact, we have seven foolproof ways to optimize your website BEFORE you start that ad campaign–to ensure your website meets the expectations of the visitors you accumulate with your ads. Read part two of this article series to learn more.
This article is Part 1 of 3 in our guide to How to Run a Super-Successful Facebook Ads Sales Campaign | Online Advertising Tips. Once you’re finished reading, skip to Part 2: 7 Tips to Optimize Your Website for a Successful Facebook Ad Campaign, or go ahead and read Part 3: 5 Expert Tips to Run a Successful Facebook Ad Campaign.
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