Build a Technical Foundation | Demystifying SEO
Published Date:
26 Jul, 2022
Updated Date:
10 Jun, 2026
Here’s the basics of what is search engine optimization (SEO 101), plus information from our experts on where you should start your SEO journey!
This post is part 1 of 3 in our 3 Step Guide to Demystifying SEO.
What is SEO?
Search engine optimization (SEO) is a process a website owner takes to improve both the quality and the quantity of website traffic they receive from search engines. The process involves the clever use of keywords, great content, and good uses of backlinks to improve page rankings in Google, Bing, or Duck Duck Go.
What is organic search engine optimization?
Organic search engine optimization focuses on direct leads from search engines where clients and customers found you all on their own, without advertising prompts.
How should I organize page headers?
We recommend organizing page headers as follows: (1) Page title in H1 font formatting, (2) Main heading in H1 as well, (3) Subheadings in Header Style 2, and (4) Topic Changes and Lists in Header Style 3.
How should I improve SEO?
We recommend the following process to improve search engine optimization. The process goes: technical foundation first, building quality content second, and then finally adding those all-important backlinks.
How do I add alt text?
While adding alt text may look different for different site types, as a general rule (and for WordPress users) you can click or highlight an image in the draft version of your page or post, and then hit ‘edit’. Then, you find the text space called ‘alt text’ and enter a short description of the image or video.
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