How Using Shopify with Wordpress Can Boost Online Sales
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Shopify as an eCommerce platform has been gaining in popularity due to its simplicity.
Yet you may be surprised to discover that while…
- WooCommerce has 25% of market share
- Shopify has 19% of market share, and
- Magenta has 8% of market share
…Shopify is the second most popular eCommerce platform among the top 1 million sites (as of October 3, 2022).
Wordpress and Shopify for Selling Digital Products Online
Although you may be using Shopify for taking and fulfilling orders, you want to maximize the traffic and sales your website is getting.
This is where Shopify’s big brother comes into play: WordPress.
Shopify wasn’t designed for blogging and publishing a lot of content, which search engines like Google love.
WordPress is a Content Management System (CMS) which exists to organize and distribute content.
How Using Shopify with Wordpress Improves Sales Through Content
To get more search engine traffic, create a blogging website using WordPress on a subdomain. If your website is example.com then the subdomain could be blog.example.com.
By using a subdomain, your brand stays consistent. Your domain also benefits from some of the authority of your subdomain.
With WordPress, you can easily generate content optimized for the search engines (SEO) to bring in new visitors, leads and customers.
Want more leads and clients from search engines?
Get your free website audit or schedule a complimentary consultation from us here at The Digital Navigator.
You’ll receive advice that you or your webmaster can implement right away to move the needle.
That’s it for today!