Eventually business owners turn to content marketing as part of their strategy to find new prospects, convert more leads and close more sales. It makes total sense because articles, videos, podcasts, livecasts, webinars and whitepapers help you…
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The Secret Behind Pizza Hut’s Golden Button | How to Increase Leads Through Blog CTAs
Oftentimes it can be tiny details that make the biggest difference. Pizza Hut’s A/B website experiment is the perfect example of this. Just by adding a few buttons they are anticipating their annualized revenue will increase by $7.8m.
How to Create a Website Structure That Enhances SEO and Boosts Your Rankings
Regardless if you wrote content for a key page of your website, accessible from the navigation menu, an article, a video transcript in your blog or podcast show notes you want to make sure you make the biggest impact.
Getting traffic but no sales? Here’s what to do
There may come a time where you’re getting a ton of traffic but no sales. Learn to maximize your revenue by converting website traffic to sales.
Ad testing: Why it matters and how to successfully perform it
I was doing an internal training with our manager of operations, senior ad buyer and a team member as part of ongoing education at The Digital Navigator when an important question came up…
Optimized Content is the Key to Your Business Growth
If you’ve published content on your website, either on key navigation pages, blogs, articles or any other page type, you may be wondering…what to do with your old content? Optimized content is where it’s at! Learn the best ways to undergo content optimization for your sellable or free content for a better content ROI.
Paid Search vs Organic Search: Which Is the Better Option?
We often get prospects reaching out, asking for the best strategy to grow their audience, leads and sales. Should I be running paid ads or search engine optimization (SEO)?
Best YouTube Alternatives for Content Creators and Businesses
Many course and content creators use YouTube to host their videos because it is free and familiar. YouTube changed how embedded videos appear as they’ve inserted a “Watch on YouTube” prompt in the bottom left corner of the video.
How to Drive Organic Traffic to Your Website?
[Video | Guide] Getting a website for your business is not enough. You need need a constant flow of relevant traffic and leads… which is exactly what we cover in this series.
How to use Web Analytics Tools to Increase Customer Acquisitions for Your Business
Web analytics is the data that is collected from your website. Often, this data is collected and aggregated into a web-based tool so that you can improve the results that you’re obtaining with that web asset.
“Our needs for our online lead generation company outgrew our current employees. Their integrated tech stack of websites, landing pages, and payment systems has been so successful that we expanded into two verticals in radically different industries.”