How to Incentivize More Site Visits and Increase Conversion Rate
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When you reduce bounce rates, you incentivize visitors to explore your site. Learn the best ways to engage visitors before they bounce in five simple steps in the article below.
This article is Part 3 of 3 in our guide to How to Reduce Bounce Rate and Increase Conversions | 11 Tips for Success.
But a successful approach to improving your website is beyond that. There’s a collection of things that you can do to improve the number of people who visit your website, and even target abandoned users.
Table Of Content
Let’s explore the five proven ways to improve your website so customers stick around longer!
What Else Can I Do to Improve My Website Bounce Rate?
1. Use a Privacy Compliant Tracking Technology:
Using a privacy-compliant tracking technology is a perfect way to target abandoned users. In this, you use technology such as our Private Analytics. Private Analytics is privacy compliant technology that complies with cookies used for ad tracking pixels.
If we talk about the tracking pixels, it’s a 1 x 1-pixel graphic designed to track conversion rate, web traffic, and user behavior. You can add tracking pixels such as Facebook Pixel, Google Remarketing, LinkedIn Insights, and more for expected results.
Once you have added the tracking pixels, you will still require a paid retargeting campaign. This campaign will display the ads to your targeted traffic and redirect them to your website.
2. Email Marketing System:
Email marketing is one of the most appreciated marketing strategies of all time. As you know, this type of marketing helps you attract leads with regular emails about your product and services.
Here the question arises, how to use email marketing to reduce your website’s bounce rate?
An example: Suppose a visitor has submitted a lead form in the past or say before a few months. If you provide high-value content to the lead through email, there are high chances to get them on your website from the email list.
Chances are, if they’ve come from an email, they are more likely to stick around on your website since they came there with a purpose, and on their own.
Here we recommend maintaining an engaging email list with personalized and relevant content. Also, make sure you have that content on your website for better engagement and a reduced bounce rate.
3. Notification Bar:
As discussed earlier, the notification bar helps you engage your audience and reduce the bounce rate.
Besides this, an appropriate navigation bar also enables you to generate leads and offer better customer satisfaction.
Suppose you have separate web pages for your services, about, contact, and blog on your website. You should use a navigation bar that displays all the tabs on the top instead of hiding behind the button.
With this, users get a clear view of your web pages and get access to the desired one.
In this, you can also try adding corner box form, chatbots, and live chat to gather lead details. We recommend using less aggressive popups with a delay of at least 15 seconds.
4. Digital Marketing:
If you’re looking to improve your website, digital marketing is something you cannot skip. Digital marketing is a complete set of modern marketing strategies designed to reach the target audience online.
Whether say SEO or SMM, you may be already using various digital marketing strategies.
You should continue all the digital marketing efforts you’re doing for lead generation.
Strategies like publishing podcast interviews, hosting webinars, social media marketing and more redirect your audience to your website, and keep them entertained so they stay on your website longer.
5. ActiveCampaign CRM:
ActiveCampaign may be at the end of the list, but it’s a useful CRM to improve your website. Especially if you use it with site tracking, you can set up automated emails to the target leads.
Similarly, ActiveCampaign enables you to track all the leads on your website including their interest, search patterns, and more.
With ActiveCampaign, you can also create a “Deal” that notifies your sales team to take appropriate action for lead conversion. Suppose a hot lead visited your website and was potentially looking for your product or services.
If you have ActiveCampaign with site tracking, it will notify your sales team to prioritize the lead and convert it into the customer.
And because you’ve already done so much to reduce bounce rates already, these conversions are more likely to stay, and even share your website with their networks.
No doubt these tips can help you improve your website and target abandoned leads. But maybe it’s too late for the visitors who have left.
You can still use tools like our Private Analytics that set up heat maps and display where users are dropping off.
Here an expert masterclass can help you unlock the true potential of your website and convert it into a sales engine.
Thus, TDN has created a free masterclass that assists you in making improvements for future visitors and reducing bounce rates in the future.
Get More Leads by Improving Your Bounce Rate
Conclusively, improving the bounce rate is just a piece of the puzzle that you can solve with best practices.
An improved bounce rate not only engages the audience but also helps you get more leads and higher ROI on your paid advertising spend than ever before.
The reason is, it increases your search engine ranking and makes your website reach more visitors. Especially if you use tools like ActiveCampaign, your sales team can easily get their contact details to aid in the selling process.
Besides ActiveCampaign, you can also use our Private Analytics to generate heat maps and understand why visitors are bouncing. Once you have analyzed the results, it becomes easier to take corrective actions for better site performance.
Here, having a team of professional developers at your side is the best way to make it easy.
Our developers at The Digital Navigator have expertise in optimizing the site speed and reducing the average bounce rate of your website.
If you’re looking for expert assistance right now, you’re at a perfect place! Schedule a consultation with our professionals.
Otherwise, now that you know how to reduce bounce rate, it’s time to start reducing that bounce rate so you can transform abandoned visitors into the conversions you deserve.
This article is Part 3 of 3 in our guide to How to Reduce Bounce Rate and Increase Conversions | 11 Tips for Success. If you missed them, go back and read Part 2: 11 Tips to Reduce Your Bounce Rate, and Part 1: Bounce Rate Basics.
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