How to Create a Customer Avatar for Your Coaching Business

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Published Date: 18 Sep, 2024 | Updated Date: 01 Oct, 2024

Struggling to sell enough coaching sessions to make a profit? Then it’s time to get crystal clear on your ideal customer with a detailed customer avatar.

If you’re having a hard time pricing your coaching sessions, I’ve been there.

In fact, when I first started creating courses and coaching options I quickly realized that the key to getting the pricing right wasn’t just about the numbers—it was about deeply understanding the people I was serving.

You want to know the best way to do that?

Table Of Content

Introduction
5 simple steps to create your customer or client avatar

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By creating a clear and detailed customer or client avatar! Once you know exactly who your ideal student is, pricing becomes so much easier because you’re aligning it with their needs and expectations.

It doesn’t take long to create a customer avatar, so let’s do one for your customers now. Here’s how to get started:

5 simple steps to create your customer or client avatar

1. Explore your customer demographics.

Begin with the basics—who is your ideal student? Identify key demographic details such as: Age range (e.g., 25-45), Gender, Occupation, Income level. Together, these factors provide a solid foundation for understanding the financial capacity and lifestyle of your target audience.

2. Dig into their pain points.

What specific problems are your students looking to solve? Are they professionals seeking work-life balance? Individuals looking for spiritual growth or stress relief? Identifying these pain points allows you to craft a course that speaks directly to their needs and justifies your price. The more urgent the problem, the higher the perceived value.

3. Define their motivations and goals.

Go beyond the problem—why are they enrolling in your course? What transformation are they hoping to achieve? Whether it’s mastering new skills, improving their health, or advancing their career, knowing their goals helps you position your course as the solution they’ve been searching for.

4. Understand their buying behavior.

How do your ideal students make purchasing decisions? Do they prefer payment plans? Are they willing to invest more for personalized coaching or exclusive content? This insight can guide not only your pricing but also your sales strategies, ensuring you offer flexible options that meet their preferences.

5. Finally, create an avatar profile.

Write down a detailed description of your ideal student as if they were a real person. Include their age, job, pain points, goals, and even where they hang out online. This profile will become the foundation for your course content, marketing, and, of course, your pricing strategy.

By crafting a detailed customer avatar, you’ll have a much clearer idea of who your coaching products are for—and what they’re willing to pay.

Trust me, once you know your ideal student inside and out, pricing other coaching packages in the future becomes a whole lot easier and way more aligned with the value you’re delivering.

So enjoy the process! Until then, I wish you the best of luck as you fine-tune your target audience with our customer avatar creation example.

You’ve got this!