When is the best time to run Facebook Ads?
Published Date: 21 Jun, 2023 | Updated Date: 02 Sep, 2023
When it comes to spending your hard earned money the last thing you want to do is throw it down the drain.
That’s why you have to be careful when you run paid advertising campaigns.
Table Of Content
When should I run my next Facebook Ad Campaign?
There are several periods throughout the year when advertising costs skyrockets. If the nature of your business allows you to, you should advertise outside of these expensive windows.
I call these advertising black holes because they drain your ad budget and don’t give you much in return. Here’s the black holes to avoid…
- Holiday period between American Black Friday and December 25th
- Week leading to Mother’s Day
- Week leading to major holidays in the country you are advertising
- Popular vacation periods*
*Sometimes your ads will work better during popular vacations so you will want to test this. It depends on your targeted audience, ad platform and location where you are advertising.
When is the worst time to run a Facebook Ad?
Still wondering about the best time to run Facebook ads?
Well, I can tell you right now that the biggest black hole is in December leading up to December 25th.
For example, when monitoring data for a client the cost per lead increased by 350% the week preceding Christmas when compared to the week prior to Black Friday in November.
When is the best time to run Facebook Ads?
The good news is you tend to get better results when you advertise immediately after each of these advertising black holes.
For this reason, you may want to schedule your next promotion after Mother’s Day or a major holiday.
We’re here to help you optimize your advertising campaigns and maximize your results for every dollar you spend. Schedule a consultation to discuss your next ad campaign.
That’s it for today!
0 Comments