Protect Your Small Business from Hacks: 9 Cybersecurity Tips & Best Practices

Published Date: 07 Nov, 2025
Updated Date: 10 Jun, 2026

I noticed in August 2025 that there was a significant increase in the number of hacks experienced by agency owners and their clients in our network.

And because I don’t want a single founder, business owner, or solopreneur to be operating without a strong, secure foundation, I’ve created the following free guide to walk you through the essential cybersecurity practices we use to protect small businesses, online trainers, educators, and coaches making 6- or 7-figure revenues online.

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9 Essential Cybersecurity Tips For Small Training Businesses You Can Implement Today

Note: While these small business cybersecurity tips aren’t super technical, some of you may want to skip the to-dos and take security off your plate. If that’s you, I would check out our website management plans, starting at just $200 a month!

The following cybersecurity best practices cover every layer of protection from passwords to team-wide practices. Follow them carefully and consider implementing them across all devices and platforms used by your team.

Consider it your very own Security Breach Response Plan!

These are the actionable, hands-on steps we implement with clients at The Digital Navigator. We’ve proven they work, and now you can follow them yourself to secure your business and your client ecosystem.

1. Use Strong, Unique Passwords Across All Accounts

Passwords are your first line of defense. Weak or reused passwords make it easy for hackers to gain access to critical accounts, which can quickly cascade into bigger problems.

For example, one of our membership site clients had reused passwords across multiple platforms.

After moving to a password manager and updating all their passwords to unique, complex credentials, they haven’t had a single cybersecurity incident in over a year!

What we do for ourselves & our clients (and what you can do, too!):

  • Download a professional password manager: We use and recommend Keeper Security. It encrypts your passwords with an extra layer, so even if the service’s servers were compromised, your logins remain secure.
  • Clear out browser-saved passwords: Most browsers save passwords in plain text, making them vulnerable to malware or someone accessing your device. Check saved passwords (for example, Google Passwords), export if needed, then delete and securely erase.
  • Use long, complex, unique passwords: Aim for 12 to 50 characters with a mix of numbers, symbols, and upper/lowercase letters. Never reuse passwords across sites. Hackers often try variations of a leaked password to gain access elsewhere.
  • Reset passwords often: We recommend resetting your passwords every 6 to 12 months, or as soon as a breach is suspected on any of your accounts.

2. Turn On Multi-Factor Authentication (MFA) Wherever Possible

Usernames and passwords alone are no longer enough when it comes to authentication security.

Hackers can often buy stolen login details on the dark web for just a few dollars! That’s why I always recommend clients (and you) turn on multi-factor authentication.

Multi-Factor Authentication (MFA) acts like a double security lock on your accounts. So, even if someone has your password, they’ll still need that second key to get in.

For instance, one of our clients thought their email was secure because they had a strong password.

But after a phishing attack exposed their credentials, the attacker still couldn’t log in because MFA was enabled. That one extra layer stopped what could have been a devastating data breach.

What we do for ourselves & our clients (and what you can do, too!):

  • Enable MFA on all critical accounts: Start with email, financial accounts, and membership platforms. These are the highest-value targets for hackers.
  • Clear out browser-saved passwords: Choose app-based or hardware authentication: We recommend avoiding SMS codes where possible (they can be intercepted). Use an authenticator app like Authy, Google Authenticator, Microsoft Authenticator, Keeper Security, or a physical security key like YubiKey.
  • Keep backup codes secure: Most services give you backup codes when you set up MFA. Store them in your password manager…NOT in a text file or email.
  • Audit MFA regularly: Make it part of your bi-yearly security checkup to verify which accounts have MFA enabled and which still need it.

And remember: Be suspicious of emails requesting payments, banking updates, or login credentials.

Even legitimate-looking emails can be spoofed. Commercial email services often provide phishing warnings—use them!

3. Keep All Software and Plugins Up to Date

Outdated software is one of the easiest ways for hackers to break in. Every piece of software you use (from your website plugins to your operating system) is a potential entry point.

When updates are ignored, you’re essentially leaving the door open for attackers who are actively scanning the web for known vulnerabilities.

We’ve seen this firsthand with a client whose WordPress site hadn’t been updated in months. One outdated plugin contained a well-documented vulnerability, and within hours their site was infected with malicious code that redirected visitors to spam websites.

Yet, after cleaning the site, we put an update plan in place…and they haven’t had an issue since!

What we do for ourselves & our clients (and what you can do, too!):

  • Enable automatic updates whenever possible: For critical software like WordPress, operating systems, and web browsers, turn on auto-updates. This ensures security patches are applied immediately, without relying on memory or manual effort.
  • Audit your plugins regularly: Many breaches come through abandoned or unsupported plugins. Every 3 to 6 months, review your plugins and remove anything that isn’t essential, isn’t being updated by its developer, or overlaps with another plugin.
  • Use trusted sources only: Always download software and plugins from official repositories or the developer’s own site. Free, “nulled,” or pirated plugins often come bundled with hidden malware. We also recommend you avoid plugins like File Manager or similar tools that are prone to vulnerabilities allowing unauthorized file uploads.
  • Keep a log of updates: For businesses with multiple team members, we recommend keeping a simple update log or using a managed hosting service that tracks updates automatically. That way, you’ll always know what’s been updated and when.
  • Never share the main admin account: Create separate user accounts for collaborators with the minimum permissions needed and deactivate them when no longer needed.

Finally, remove any unnecessary plugins or software. Not only will this move keep you safe, but it will save you from more technical issues down the road, and may even improve your website’s functionality.

4. Back Up Your Data Regularly

Even with the best cybersecurity practices, things can still go wrong. And when they do? A good backup can mean the difference between a minor hiccup and a complete disaster.

Whether it’s a cyberattack, a server crash, or even accidental deletion, having reliable backups ensures you can restore your systems quickly and keep business moving.

Actually, this reminds me: we once worked with a business that had their entire customer database locked up in a ransomware attack!

They were told to pay thousands of dollars to get their files back. Luckily, because we had set them up with daily automated backups stored securely off-site, they didn’t have to pay a dime.

We restored their system within a few hours, and their operations were back on track the same day. Without those backups, they would’ve faced weeks of downtime…and the potential loss of every client record!

What we do for ourselves & our clients (and what you can do, too!):

  • Automate the backup process: Manual backups are too easy to forget. Set up (or have your developer set up) automatic daily or weekly backups, depending on how much your data changes.
  • Follow the 3-2-1 rule: Keep 3 copies of your data, on 2 different types of storage, with at least 1 stored off-site (like in the cloud).
  • Test your backups: A backup isn’t truly a backup unless you know it works. Schedule regular restore tests to make sure you can actually recover your files in a time of need.
  • Prioritize critical data: If storage space is limited, identify the most important files and systems (i.e. customer records, financial data, and key business documents) and make sure they’re always included in your backup plan.

Think of backups as your business safety net: you hope you’ll never need it, but when the unexpected happens, you’ll be beyond grateful it’s there!

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5. Avoid Risky Emojis on Your Website

It might sound odd, but certain emoji characters and third party emoji embeds can introduce real cybersecurity issues.

That’s because Emoji are a different kind of code, and when they are pulled from external sources or inserted without sanitization, they have been implicated in vulnerabilities that allowed attackers to access databases or execute malicious code.

For example, there are reported incidents where emoji-related vulnerabilities were implicated in larger compromises. We also saw one membership site client using custom emoji assets that introduced an unexpected exposure.

After we removed the emoji sources and replaced them with safer alternatives (like those from FontAwesome), the risk vanished immediately.

What we do for ourselves & our clients (and what you can do, too!):

  • Audit your site for emoji usage. Search your HTML, templates, posts, comments, and database for raw emoji characters or third-party emoji embeds. Treat any externally served emoji as a potential risk until verified.
  • Remove external emoji embeds. Do not pull emojis from external sites such as Emojipedia or third party CDNs. Those external assets can carry unexpected code or triggers.
  • Replace emoji with icon fonts or inline Scalable Vector Graphics (SVGs). Use vetted icon libraries such as Font Awesome, or serve small, sanitized inline SVGs from your own server. These give you the same visual effect without the risk.
  • Sanitize user-generated content. Prevent members or visitors from pasting arbitrary emoji into posts, profile fields, or file uploads unless you first sanitize and validate that input.
  • Limit upload privileges. Make sure only trusted users can upload files or media, and block unexpected file types and encoded content through your file manager tools.
  • Test thoroughly after changes. After replacing emoji with icon fonts or SVGs, test rendering across browsers and devices and run a quick security scan to confirm the vulnerability is gone.
  • Update content guidelines for your team. Add a short rule to your content policy: no external emoji embeds; use approved icon libraries only. That keeps future editors from reintroducing risky content.
  • Monitor logs for anomalies. Keep an eye on server logs and error reports after making these changes so you can spot any residual issues quickly.

6. Install Antivirus on All Devices

Malware doesn’t just target computers, it hits phones and tablets too.

Yet many online trainers and solopreneurs forget that their mobile devices are often just as vulnerable as desktops or laptops.

If one device in your ecosystem is compromised, it can open the door for attackers to access everything else!

We’ve seen this firsthand. One of our clients clicked a malicious link on their phone. Thankfully, their paid antivirus software caught it instantly, blocking the payload before it could log keystrokes or steal credentials. That quick save prevented what could have been a devastating data breach.

What we do for ourselves & our clients (and what you can do, too!):

  • Install professional antivirus software everywhere. We recommend a paid solution like Bitdefender across desktops, laptops, and mobile devices. Free antivirus programs usually have smaller detection libraries and slower patch updates, which leave dangerous gaps.
  • Enable real-time scanning. Make sure your antivirus software is actively monitoring for threats, not just running occasional manual scans.
  • Keep antivirus updated. Ensure the software is always running the latest virus definitions and patches so it can detect new threats immediately.
  • Be selective about apps and downloads. Only install apps from official stores, and be suspicious of unknown developers or links that ask for unnecessary permissions.
  • Use link-checking tools. Many antivirus packages include safe-browsing features that warn you before visiting a known malicious website. Make sure those are turned on.
  • Schedule regular device scans. We recommend weekly full scans across all devices and immediate scans anytime suspicious activity is suspected.

7. Ensure Firewall and Malware Scanning

A secure website isn’t just about strong passwords. It also needs strong walls around it. Firewalls and malware scanners act as your digital cybersecurity guards, monitoring traffic, blocking suspicious activity, and flagging vulnerabilities before they become catastrophic.

The tricky part?

Many big-name hosting providers don’t include robust firewalls or malware scanning by default. That means trainers and coaches often think they’re protected, when in reality their site is sitting open to brute force login attempts, bots, and malicious code injections.

We’ve seen how much of a difference it makes to set these protections up properly. One of our clients was experiencing hundreds of unauthorized login attempts each week. After implementing a professional firewall and malware scanner, every attempt was blocked before reaching their site, which meant their members’ sensitive data remained completely secure!

What we do for ourselves & our clients (and what you can do, too!):

  • Verify your hosting provider’s protections. Don’t assume they include a firewall or malware scanner. Ask directly or review their documentation. If they don’t, you’ll need to add your own.
  • Use a web application firewall (WAF). A WAF blocks suspicious traffic, brute force login attempts, and known malicious IP addresses before they touch your site.
  • Enable malware scanning and alerts. This ensures that any unauthorized file changes, injected code, or database manipulations are caught right away.
  • Log and monitor login attempts. We use tools that automatically block repeated failed login attempts, shutting down hackers who try to guess passwords with bots.
  • Add bot protection. Firewalls can distinguish between good bots (like Google indexing your site) and bad bots (scanning for vulnerabilities). Configuring this correctly prevents unnecessary exposure.
  • Set up regular automated scans. Daily or weekly malware scans add an extra layer of confidence, especially when paired with immediate notifications for anything suspicious.
  • Update firewall rules. Cyber threats evolve constantly, so firewall rules must evolve, too. Regularly review and refresh configurations to stay ahead of new tactics.
  • Layer your cybersecurity response. A firewall + malware scanner + login monitoring is far more effective than any single tool on its own.

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8. Train Your Team to Spot and Stop Threats

We once worked with a company where an employee innocently clicked on an email that looked like it came from their boss. It wasn’t.

Within minutes, the attacker had access to sensitive files. Fortunately, the damage was limited, but it was a wake-up call for the entire team.

That’s when we rolled out regular cybersecurity training with their team to teach staff how to spot scams, create strong passwords, and report suspicious activity. Since implementing their new security breach response plan, incidents like that have dropped to nearly zero.

So, since your employees are your first line of defense, we recommend scheduling short, recurring training sessions with your team on cybersecurity basics. You can even use this article to guide your team!

What we do for ourselves & our clients (and what you can do, too!):

  • Run short, recurring training sessions.Fifteen minutes every quarter is more impactful than a one-off yearly lecture. Teach basics like identifying phishing emails, avoiding risky downloads, and proper password practices.
  • Simulate phishing attempts. Send test emails that mimic real scams to see if staff can spot them. Review results together to build awareness.
  • Review device hygiene. Remind your team not to install unverified apps, to keep their phones updated, and to use antivirus protection across all devices.
  • Audit user permissions.Regularly review who has access to what. Remove old accounts for former staff or contractors, and ensure no one has more privileges than they need.
  • Add bot protection. Firewalls can distinguish between good bots (like Google indexing your site) and bad bots (scanning for vulnerabilities). Configuring this correctly prevents unnecessary exposure.
  • Make reporting easy.Create a simple system (like forwarding suspicious emails to IT or security@yourcompany.com) so employees feel empowered to flag threats immediately.
  • Host security checkups. We often schedule live screen-sharing or Zoom sessions with teams to walk through potential weak points and best practices. This proactive approach can uncover misconfigurations before they become breaches.

As we remind our clients: training isn’t a one-time event. It’s a habit. And the more your team practices staying vigilant, the less likely they are to fall for costly scams.

9. Have a Security Breach Response Plan in Place

Even the most prepared businesses can experience a cyber incident. The real difference between chaos and control comes down to one thing: having a plan. Without one, valuable time is wasted figuring out what to do in the heat of the moment. With one, you can act quickly and confidently, containing damage before it spirals.

One of our clients once faced a phishing attack that spread through their email system. Because they had a clear response plan (they knew who to call, what steps to take, and how to communicate with their team) they contained the threat in hours instead of days.

Contrast that with businesses who scramble without a plan: the team and workload experiences downtime stretches, stress levels skyrocket, and reputations take a hit (offline and on).

What we do for ourselves & our clients (and what you can do, too!):

  • Build a contact list. Identify the key people who need to be notified immediately in an incident: IT support, management, legal advisors, even PR if customer data might be impacted.
  • Define steps to isolate the problem. For example, disconnecting affected devices from your network or disabling compromised user accounts.
  • Create clear communication guidelines. Decide in advance how you will inform employees, customers, and partners if a breach occurs. Clear, honest messaging builds trust instead of panic..
  • Document recovery procedures. Spell out how to restore systems from clean backups, reset affected passwords, and verify that the threat is fully removed.
  • Practice like a fire drill. We encourage our clients to run “response drills” with their teams. Just like a fire drill, the goal isn’t to predict exactly what will happen, but to prepare people to react calmly and quickly under pressure.

BONUS TIP: Automate your small business website’s cybersecurity

Strong passwords, email protection, malware scanning, backups, firewalls, team training…we’re the first to admit the list is long. And as you’ve just learned, missing even one step can open the door to costly breaches.

Still, we’ve armed you with as much information as possible about what you and your team can do behind the scenes to protect yourself.

Now it’s your choice: you can do it yourself, or you can fully automate your website’s security.

Do you really want to put all that on your plate?

If your answer is no, then you already know why so many of our clients choose to let us handle their website’s security for them.

That’s because we offer a ton of these cybersecurity protections with either our Gold Plan for the basics, or our Diamond Plan for the full list above!

The deal is, as soon as you sign up you’ll transition into a more secure website system, without the stress of doing it yourself.

Your site will be automatically fortified, your data will be protected, and your business (and you!) will be free to grow without constant worry about the next cyber threat.

And if you happen to find yourself wondering (as so many founders and solopreneurs do) “Is it really worth it?”, you can always come back to this:

How much would it cost your business if your site went down for just one day? What about the trust lost if your members’ data was exposed?

Compared to those risks, a small monthly investment feels like the cheapest insurance policy you’ll ever buy.

Not to mention that automating your cybersecurity (and a lot more with our upper-level plans) will finally let you focus on what you love to do!

Your next steps to automate website cybersecurity and more:

Ready to start automating your website security?

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