How to inspire clicks with your digital marketing campaign

Techniques to boost your next digital marketing campaign

The most common technique is to have a special offer that expires on a calendar date. This is effective to get a large group of people to take action but typically requires more effort to produce real-time content such as emails, social media posts and videos.

If you’re like most of my clients, then you want to implement strategies that work behind the scenes without constantly requiring you to put in time and effort.

That’s where personalized coupons come into play!

How to implement personalized coupons into your online marketing campaigns

Pick any successful promotion that you’ve run. Then determine what will be the “trigger” which will kick-off this campaign individually for each person.

The trigger could be a person signing up for a webinar, downloading a PDF handout, accessing a mini-course or signing up to your weekly newsletter.

You’ll need to capture their email address so make sure they fill out a form.

Once the trigger is pulled, tell your website to create a unique coupon code which matches the promotion you selected.

You can use a tool like Autonami (this is an affiliate link for a product I utilize) to generate the coupon code and expiration date.

Then start sending a handful of automated emails which include value, meaning actionable advice or free content, and the custom coupon code along with the expiration date.

Make sure to highlight that this coupon code is unique!

How to set up a digital marketing strategy

The emails can be sent through your website, or ideally through a dedicated platform like ActiveCampaign. As an ActiveCampaign reseller I can help you set up your account and provide you with additional support at no additional cost than the list price.

If you prefer to work with an expert to map out your marketing strategy, manage ads to your campaign or configure your marketing technology behind the scenes, schedule a consultation now.

That’s it for today!