When it comes to paid advertising, we all want to get more leads for less. There’s no reason to donate to Facebook, LinkedIn or your favorite ad platform without getting the kick-backs you deserve!

Scroll through popular articles below for simple tactics to generate more sales, leads, and conversions online. ...


When it comes to paid advertising, we all want to get more leads for less. There’s no reason to donate to Facebook, LinkedIn or your favorite ad platform without getting the kick-backs you deserve!

Since our our speciality is driving leads through Search Engine Optimization (SEO), and that we have a team of writers, I frequently get asked this question…

The offer provides additional support, additional value or complimentary products and services at a discounted price. There is a button to accept the offer at which point their credit card is automatically billed without them having to enter their payment details again.

When I review existing Google Ad accounts I’m often shocked to see businesses waste thousands of dollars per month on a mistake that is far too common.

Eventually business owners turn to content marketing as part of their strategy to find new prospects, convert more leads and close more sales. It makes total sense because articles, videos, podcasts, livecasts, webinars and whitepapers help you…

Oftentimes it can be tiny details that make the biggest difference. Pizza Hut’s A/B website experiment is the perfect example of this. Just by adding a few buttons they are anticipating their annualized revenue will increase by $7.8m.

Regardless if you wrote content for a key page of your website, accessible from the navigation menu, an article, a video transcript in your blog or podcast show notes you want to make sure you make the biggest impact.

There may come a time where you’re getting a ton of traffic but no sales. Learn to maximize your revenue by converting website traffic to sales.

I was doing an internal training with our manager of operations, senior ad buyer and a team member as part of ongoing education at The Digital Navigator when an important question came up…

If you’ve published content on your website, either on key navigation pages, blogs, articles or any other page type, you may be wondering…what to do with your old content? Optimized content is where it’s at! Learn the best ways to undergo content optimization for your sellable or free content for a better content ROI.
“Our needs for our online lead generation company outgrew our current employees. Their integrated tech stack of websites, landing pages, and payment systems has been so successful that we expanded into two verticals in radically different industries.”