Demystifying SEO

Understanding Search Engine Optimization

Follow the steps below to learn how to harness the power of targeted keywords for optimized search engine rankings. The process goes: technical foundation first, building quality content second, and then finally adding those all-important backlinks.

Step 1

Build a Technical Foundation | Demystifying SEO

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Step 2

Improve Content Quality | Demystifying SEO

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Step 3

Build Authority Through Backlinks | Demystifying SEO

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3 Pillars to Get Incredible Search Engine Rankings

Step 1
Build a Technical Foundation | Demystifying SEO

Build a Technical Foundation | Demystifying SEO

Here’s the basics of what is search engine optimization (SEO 101), plus information from our experts on where you should start your SEO journey!

What You’ll Learn
  1. What is SEO?
  2. Where to start on your SEO journey
  3. SEO basics

Reading Time: 3 minutes

Step 2
Improve Content Quality | Demystifying SEO

Improve Content Quality | Demystifying SEO

Learn the best way to use SEO keywords to your advantage as you create quality content your customers will actually want to read.

What You’ll Learn
  1. What is SEO content
  2. The importance of content in SEO
  3. How long your content should be
  4. How to find the right keywords

Reading Time: 3 minutes

Step 3
Build Authority Through Backlinks | Demystifying SEO

Build Authority Through Backlinks | Demystifying SEO

Learn everything you need to know about external links (backlinks) and how you can use them to boost the authority of your content to amplify your SEO process and land higher search engine rankings.

What You’ll Learn
  1. What is a backlink
  2. Why backlinks are important for SEO
  3. How to avoid penalties for bad backlinks
  4. How to guest post to get backlinks

Reading Time: 3 minute