Private Analytics and Metrics
It is important that you be able to take actions that are based on metrics vs emotions so that you can reach and exceed your goals.
Digital Marketing
What Are Digital Marketing KPIs?
Measurable
Achievable
Relevant
Time-Bound
Local SEO
Grow Your Online Presence in Your Local Market
Local SEO focuses on raising your business’s search engine result page status in a specific area. This is perfect for restaurants, shops, stores that are site specific and companies focused upon specific geographic area(s). Local SEO will raise your online presence in a specific area.
This gives you lifetime value vs paying for ads to generate leads via the search engines. No longer will you need to pay money monthly for ads that may or may not be driving traffic to your website. Once Organic SEO is in place it keeps working for you, even without a monthly payment to the big guys. Organic SEO enables you to invest that money in other areas of your business and maybe even allow you to save some money. 🙂
Private Analytics
Why Use Private Analytics?
There are many website analytic tools available. The biggest choices are either too costly for a small business and they also only take a sample of information from your website. The sample gathered is chosen by the analytics tool, not by the business owner and we have found with our prospects turned clients that it is not accurate time and time again.
The Private Analytics tool that The Digital Navigator provides you will have retrieve most accurate data from via our analytics tool, allowing you to focus on the marketing metrics that matter most to you continually while growing your business.
The Digital Navigator’s Private Analytics tool also includes protection from all of the constantly changing internet laws and regulations. This means that your website will always be compliant, no matter where in the world a specific law or regulation was put into place. Private analytics also keeps your customer’s data safe. Please don’t overlook that if you collect any type of customer information. If you have a basic contact form on your website, you want to have protection.
How Can My Business Benefit from Analytics and Data?
All independent businesses can benefit with accurate and detailed business analytics and data. Whether you are setting your digital KPIs for the next month or the next year, or you are simply trying to decide where to spend your money, you need to rely on accurate analytics vs an estimation of what is occurring with your business online. Focusing on marketing metrics that matter will help guide you in all of your business decisions, resulting in increased sales and profits.
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