Qualifications & Requirements
- 2+ years of hands-on experience managing both Meta Ads and Google Ads campaigns.
- Experience managing multiple client ad accounts at the same time, ideally in an agency setting.
- Working knowledge of Meta Pixel / Conversions API, Google Tag Manager, and conversion tracking setup.
- Experience with Google Ads Editor, Keyword Planner, and search terms analysis.
- Comfortable with data: reading performance trends, diagnosing CPL/CPA changes, and explaining results in plain language.
- Strong written English for client-ready reports and internal updates.
- Ability to write persuasive ad copy (hooks, headlines, primary text, and CTAs) and adapt it to different brand voices.
- Ability to produce static ad images in Canva, Adobe Express, or similar tools. Experience with AI image and copywriting tools is a plus.
- A good eye for what makes an ad work, and the confidence to give clear, constructive feedback on creative made by others.
- Familiarity with landing pages and lead forms (WordPress, Gravity Forms, or similar) is a plus.
- Meta Blueprint or Google Ads certifications are a plus.
Experience with real estate, coaching, course, or local lead-generation campaigns is a plus. - Willingness to work 8 AM to 4 PM US Central Time, Monday to Friday.
How to Apply
- Interested candidates should send their application to hr@thedigitalnavigator.com and include the following:
Your resume or CV. - A short introduction explaining your Meta Ads and Google Ads experience, including the number of accounts you've managed at once and typical monthly budgets.
- Two or three campaign examples with results, including ad images and copy you created yourself (screenshots are fine; please hide client names).
- A short video (3 minutes max) walking through one campaign you built: the objective, the setup, what you optimized, and the outcome.
- Any current Meta or Google Ads certifications.
- A short answer to this question: A Meta lead campaign's cost per lead doubled over the past 7 days with no changes made to it. What do you check first, and why?
- Your earliest possible start date.
- Email Subject line: Paid Ads Specialist – [Your Name]
Please begin your application with the words "Meta and Google Ready" so we know you reviewed the full posting.
⚠️ Important: Applications that do not follow these instructions will not be entertained. Please make sure all required items are included before submitting.
Candidates who pass initial screening will be invited to complete a short pre-screening task and participate in a two-step interview process.
