Its Time to Breakthrough...
Do you secretly wish you could double your digital product, training or coaching business year-after-year while freeing up your time from complicated technology and confusing marketing strategies?
A clear path to increasing the sales of your digital content, training or coaching business while reducing the complexity of your systems and saving time.
Finally, You’ll Have a Step-by-Step Plan For Turning Your Knowledge and Ideas Into a…
FAST-SCALING PROFIT MACHINE
…While Kissing the Headaches of Online Technology & Marketing Goodbye
Did you know…
- According to Accuracy Research, LLP, Demand projections for digital transformation product are $431.71 billion by 2021 (Zion Market Research) and for the global e-learning market $331 billion by 2025?
- According to wordstream.com, the average online site visitor conversion rate is 2.35% while the top 25% of businesses convert 5.31% into customers?
This means that the e-learning and digital transformation products industry is on the rise and if you can figure out what the top 25% already know, you too can build your dream business and dream lifestyle!
Problem is, most online content creators, coaches, consultants just don’t have an answer when…
- Sales flattened out when their marketing used to work so well
- Open, Clickthrough, and Conversion rates decline, when they used to work so well
- Their technology tools used to implement their marketing strategies become too complicated and confusing…driving them crazy
- Their goal of growing their dream business and enjoying a winner’s lifestyle are consumed by backend tech problems
Does any of this sound like YOU?
It’s Not Your Fault!
Online technology is constantly evolving, which means the marketing and sales systems used to build a business in this environment are too.
Most tech service providers don’t get marketing and definitely don’t get the online content, coaching and consulting niche.
And on the other side of the coin, most marketing coaches don’t provide tech help.
This leaves you stuck with wrangling tons of complicated apps, plugins, software and platforms and confusing sales and marketing funnels…
…all while trying to focus on actually helping people and running your real business!
- Don’t you wish there was a simple way to unravel the confusion and complication and finally uncover the truth of what’s going on at every step of your sales & marketing process?
- And, wouldn’t it be nice to have a simple and definitive marketing game-plan that shows you, step-by-step, what to do to grow your business fast?
At last, there IS a solution that bridges the gap between powerful technology and what’s-working-now marketing strategies AND frees up your time and energy from wrangling all of it!
It all starts with this…
MARKETING MAKEOVER INTENSIVE
You’ll spend the better part of a day working with me, Pol Cousineau, CPA (Quebec), and president of The Digital Navigator.
You'll want to block off the day to ensure we reach your goals and complete your marketing strategy.
We’ll roll up our sleeves and zone in to untangle any knots in your sales process, streamline your tech and build your definitive, personalized sales and marketing game-plan.
In this marketing intensive, we will…
Solidify Your Ideal Customer Avatar
If you keep attracting the wrong clients you’ll keep getting the wrong results – more headaches, more babysitting, price resistance and more.
- We’ll use a powerful process to determine who your best customer is to eliminate price resistance, client headaches, generate more profits and have more fun!
Map Your Customer Value Journey (CVJ)
Most business owners can’t see the huge gaps, leaks and roadblocks that exist in their current sales processes – which is their invisible ‘glass ceiling’ holding them back.
- The silent ‘vampires’ sucking profit and progress are exposed and eliminated, and your clear and paved road to success is laid when we map out your CVJ. In other words, more traffic, more leads, more customers/clients.
In-Depth Asset Assessment
Like many, you may have a partial understanding of what needs to happen to go from traffic to sales but need clarity of what assets need to be put in place to move people through the marketing pipeline/funnel.
- Once we map you’re your CVJ we’ll then plan logical and powerful assets (Free Downloads, Trainings, etc.) that you’ll use to move people from cold traffic to blazing-hot customers!
Great, Good, Needs Work Diagnostic
What’s the ONE thing you can do right now to quickly and easily boost sales and profits? We’ll pinpoint that ‘thing’ with sniper precision using this powerful process.
- We’ll rate your cold, warm and hot traffic and each stage of your current Customer Value Journey to locate the low hanging fruit that can be pulled to DOUBLE ROI, fast!
Customized Marketing Implementation Game-Plan
You’ll walk away with a clear and concise game-plan.
- You'll have step-by-step implementation items, assets and strategies that may be installed in your business to cut out what’s not working, optimize what is and breakthrough the invisible glass ceiling that’s been holding you back!
"Pol really GETS the psychology of marketing in a practical way so your lead gen system is simple, successful and built around the highest level of value. Pol is also a gem of a human being, he has my highest recommendation!
I'm a marketer and business strategist, yet I struggle with my own stuff because I'm just too close to it. Before working with Pol I was swimming in circles with a new launch. I now have a crystal clear plan."
Ali Walter Founder of Lumentri
This marketing strategy intensive can focus on your overall business or we can zone in on a very specific product offer or process you wish to map out (i.e. webinar funnel, ask survey, membership funnel, virtual conference, etc.)
You will receive an email link AND hard-copy of the following deliverables rush-delivered to your address
Detailed Avatar Profile
This will clearly spell out who your ideal client is which you may use as inspiration for EVERY blog post, podcast, video, sales presentation, or program you create.
Plus, you’ll be able to show all your team members this so they can effectively cater to your audience as well.
Core Product Makeover
Optimize your core offer so your sales offer is blazing hot and clients have an incredible experience.
We'll also analyze where a given offer fits within the overall ascension flow of your suite of products & services to logically move people up your ladder to your most desired offers
Customer Value Journey Roadmap
Map out an A-to-Z path that maximizes customer value - starting from new lead to brand ambassador and referral source! Finally optimize ROI on ad spend and new customer acquisition cost.
You’ll get a worksheet for each of the 9 areas of your Customer Value Journey with: (1) Current Assets, (2) Gaps, (3) Future improvements.
Marketing Campaign Game-Plan with Implementation Steps & Assets
Step-by-Step Implementation Playbook - reveals all the tactical how-to steps for various campaign build-outs including Webinar campaigns, Sales Funnels, Ask Surveys, and more.
This also identifies the key objective and the phases of the Customer Value Journey it improves upon.
Performance Diagnostic Report
You will receive a report summarizing the effectiveness of every step of your current Customer Value Journey and for each stage of your cold, warm and hot traffic.
The rating system includes great, good and needs improvement. This is critical because it reveals gaping holes, leaks and roadblocks in your sales process.
For ALL MODULES:
The FULL Video Recording of the Session
Receive a Full Video Recording of our Session so you and your team can refer back and implement from the game-changing information shared.
This means you don't have to worry about forgetting something important and can quickly implement with clarity and confidence!
"Pol has taken our email open rates to new peaks and has helped our revenue and profits grow. If Pol says he is going to get it done, it will get done and on time. I really don’t know what we would do without him."
Brian Appleton Host & CEO Insurance Agent Summit
You will walk away with a package of customized worksheets, handouts and plans organized into an easy-to-implement GAME-PLAN you and your team can immediately deploy to DOUBLE your sales and profits in the next 12 months.
While you’re probably ready to take me up on this offer, you may be quietly asking yourself…
“Who the heck is Pol and why is HE qualified to help me
plan my business growth?”
Well that’s an easy one.
First off, I’m a licensed CPA Auditor, licensed in Quebec, Canada.
Secondly, as president of The Digital Navigator, I help many content creators, coaches and consultants grow their businesses by ‘fixing’ their broken sales and marketing processes, mapping out what’s-working-now marketing strategies and installing streamlined, automated backend technology that makes it all run like a well-oiled machine.
And finally, I’m a Certified Partner with DigitalMarketer – one of the top leaders in online marketing best practices.
I specialize in the areas of digital funnels, automation development, conversion rate optimization, search engine optimization, copywriting, email marketing, online business, and training and membership sites.
As a Certified Professional Account (Quebec), I’m trained to audit business processes, identify risks and weak points and provide proven solutions that solve problems and optimize what’s working.
In fact, according to the International Federation of Accountants (IFAC), CPAs are still the most trusted advisors on business and economic issues.
Independent research by the American Institute of Certified Public Accountants confirms business decision-makers and investors rank the CPA first as the most highly regarded and trusted business professionals, and second only to physicians among all professionals.
You win, because I’ve put my digital marketing training into the framework of what I’ve learned as a CPA to help clients build and implement integrated marketing systems that grow their businesses.
Most importantly, I hold the firm conviction that content creators, coaches, and consultants heroically step up to improve the lives of others.
You deserve better than to be forever lost in the maze of complicated technology tools and confusing sales and marketing strategies.
That’s why the MARKETING MAKEOVER INTENSIVE will help you finally…
- Assess your critical marketing and sales processes to eliminate the complication and confusion that’s stifling your growth, cut the bad out and optimize the great things
- Provide a personalized roadmap that restores clarity of purpose and passion for the value you bring to your market
- Get on track to DOUBLING your sales and profits in the next 12 months... in short, break through
Build Game Plan
“Pol has helped to streamline our operations in a way that made
sense for us."
Calvin Witcher - Witcher Worldwide. Internationally recognized spiritual leader, thought leader and modern philosopher, best-selling author
MARKETING MAKEOVER INTENSIVE Investment…
This private, one-on-one marketing intensive easily sells for over $10,000 - $25,000 with top name marketing gurus...and it’s well worth it, right?
After all, what’s the value of growing your dream business where you get well paid, get your time back as well as lifestyle freedom?
Though it’s worth it, the good news is you won’t pay $25,000…or $15,000…or even $10,000 for the MARKETING MAKEOVER INTENSIVE!
Right now, you can join me for the one-on-one, MARKETING MAKEOVER INTENSIVE for just…
Limited-Time Offer: $7,500
... or Choose a Quick-Start Bundle!
Or...If you feel like you just need help with one or two of the 5 MODULES covered in the INTENSIVE, you can choose from the following QUICK-START Pre-Packaged Bundle Options or your Favorite Combination of 2 Modules (excluding Module 4, which is a solo module):
- QUICK-START 1: Module 1 - Detailed Avatar Profile + Module 2 - Core Product Makeover
- QUICK-START 2: Module 3 - Customer Value Journey Roadmap + Module 5 - Performance Diagnostic
- QUICK-START 3: Module 4 - Marketing Campaign Game-Plan with Implementation Steps & Assets
NOTE: Each of the QUICK-START Offers include two - 75 Minute Call, Detailed Action Report and Video Recording of our sessions!
Limited-Time Offer: $3,000
Click the button below to join me in rolling up your sleeves to map out a game-plan that helps you breakthrough! In our first call we will confirm the Quick-Start Bundle Option that will accelerate your success the fastest.
Remember, you’ll walk away with a clear, step-by-step play-book to break through the glass ceiling
that’s been holding you back and build your dream business!
Frequently Asked Questions
Will my team be able to implement some of the strategies we discuss?
What happens after the strategy intensive (how would we work with you in the future)?
This may include training to develop you and your team’s expertise, coaching to adjust your strategy, act as an operational consultant for your team implementation, and testing various elements based on marketing results. We may also implement for you based on the content of the training and build out your marketing campaign.
How can I best prepare for the intensive?
Then we'll do some preliminary research on your business, and may ask you for access to a few of your back-end software as well as best estimates of your number of current customers, projections and reach (don’t worry if this is very high level).
We’ll also share a non-disclosure agreement to maintain the privacy of your business information. After these things are set and you’ve blocked off the time on your calendar and shut off all distractions, we’ll have the marketing intensive.
What will I get out of this?
Your marketing game-plan is adapted to your business needs and will hone in on the areas most beneficial to achieve your goals. For some clients this involves a complete marketing makeover while for others it can mean laying the foundation for a project.
What size should my business be to qualify for this marketing intensive?
If you are just starting out you may want to contact us through LiveChat or signup for free Digital Content Sales System Blueprint Course and ask about our training program.
How long is this 'marketing intensive'?
The marketing intensive takes the better part of a day and can go slightly shorter or longer. We ask that you schedule a full day to ensure we complete your strategy to meet your goal and have a game plan we can run with.
How long is this Quick-Start Marketing Intensive?
What is the deliverable I walk away with?
- Detailed Avatar Profile – This will clearly spell out who your ideal client is which you may use as inspiration for EVERY blog post, podcast, video, sales presentation, or program you create. Plus, you’ll be able to show all your team members this so they can effectively cater to your audience as well
- Core Product Makeover – Optimize your core offer so your sales offer is blazing hot and clients have an incredible experience
- Customer Value Journey Roadmap – You’ll get a worksheet for each of the 9 areas of your Customer Value Journey with: (1) Current Assets, (2) Gaps, (3) Future improvements
- Marketing Game-Plan with Implementation Steps & Assets – this also identifies the key objective and the phases of the Customer Value Journey it improves upon
- Performance Diagnostic Report – You will receive a report summarizing the effectiveness of every step of your current Customer Value Journey and for each stage of your cold, warm and hot traffic. The rating system includes great, good and needs improvement. This is critical because it reveals gaping holes, leaks and roadblocks in your sales process.
- The FULL Video Recording of the Session – So you can refer back to it over and over again and share with your team members for easy and complete implementation
Is there any preliminary work I need to do to prepare for the intensive?
- Backend of current website + website URLs
- Backend of your email autoresponder
- List of current assets (lead magnets, marketing campaigns, Social Media Pages)
- List of your current products and core offer
- Estimate of your historical sales and projections for the year
- Number of contacts in your email system, size of your audience / visitors, how many new leads you estimate is generated monthly
- What you feel is working best and what isn’t
- List of software and 3rd party tools you use
- Current marketing budget
Don't worry if you don't have all of this as most people don't have EVERYTHING listing! The goal is for me to get some background information to hit the ground running when we meet.
Can my team participate?
How will we meet?
Some clients prefer to meet in person for the Intensive. If that's you let us know for us to coordinate travel arrangements.