This plan includes everything from the Diamond Website Management Plan. This is for course creators, membership sites, online coaches, spiritual teachers and subject matter experts that want to leverage their unique expertise and existing content efforts to grow their email list with qualified leads and convert more customers.
The plan includes content marketing, SEO, ad management, funnel creation, technical support, website management, data analytics and email marketing. A quarterly assessment is performed with your goals to plan the deliverables and area of focus within the capabilities we provide as well as the target success metrics.
Performance Commission: When we manage your ad campaigns, a monthly performance commission is payable to The Digital Navigator based on the structure that best aligns with your business model:
- For campaigns generating direct sales upfront (e.g., high-ticket programs, courses with installment plans, or businesses receiving full payments within 30 days), the commission is 10% of net revenue (gross revenue minus ad spend). (Example: If $100K in revenue is generated from ads with $10K in ad spend, then ($100K – $10K) * 10% = $9K commission.)
- For lead generation campaigns or businesses with smaller per-transaction revenue (e.g., consultations, insurance agents, legal services, memberships, storage units, or lower-margin eCommerce), the commission is 10% of total ad spend, unless an alternative agreement is established, such as a flat fee per booked consultation.
This commission is payable monthly following Client’s approval of the calculation. Client shall not unreasonably delay or dispute the calculation as The Digital Navigator relies on Client’s good faith for commission accuracy.
Timing Note: The 3-phase process is designed to be flexible and adapted to your business needs. For example, website optimization can be completed very quickly for some businesses while others will need a complete redesign. Quarterly assessments and monthly check-ins ensure that we focus on the campaigns that have the biggest impact for your business.
Done-with-You Responsibilities
The Digital Navigator Responsibilities The services are provided on a done-with-you basis. Meaning The Digital Navigator will provide strategic guidance, marketing direction, guidance for all the campaign assets to be created, copywriting guidance, copywriting editing, blog article writing while referring to client materials, value email writing referring to client materials, full ad creation and management, data analytics setup and review, and hands-on technical implementation support.
Client Responsibilities
The client is responsible for their products and services sold, providing the subject matter expertise (internal or external videos, reference articles, perspective on the topic, etc.), initial write-up of campaign assets (page content, promotional email content, content to be inserted inside infographics), implementing feedback to copywriting editing suggestions provided, produce videos (recorded via Zoom or a phone is fine and does not need studio quality), image creatives (The Digital Navigator can assist following client templates and branding), and managing their organic social media accounts (The Digital Navigator is responsible for paid social media).
Kickstart Marketing Plan
Kickstart TermThe Kickstart Marketing Plan (“Kickstart”) is intended to give your business a solid foundation for ongoing success and profitability. The Kickstart term is a fixed fee for a 3-month implementation period which will focus on either Phase #1 Website Optimization and Marketing Strategy (see below) or Phase #2 Launch First Campaign based on what we mutually determined as your top priority.
Once the initial 3-month Kickstart term is completed, clients continue with the month-to-month Marketing Plan as outlined below that can be cancelled with a 30-day notice period.
Month-to-Month Marketing Plan
Timing Note: The 3-phase process is designed to be flexible and adapted to your business needs. For example, website optimization can be completed very quickly for some businesses while others will need a complete redesign. Quarterly assessments and monthly check-ins ensure that we focus on the campaigns that have the biggest impact for your business.
#1 Website Optimization and Marketing Strategy for conversion, sales and visibility on search ranking
First, we’ll get you up to speed with an optimized website that meets best practices for conversion, sales, and visibility through search rankings. That includes a redesign of your existing site, or the launch of a new one; attention to speed and security for optimal ad performance; the implementation of tracking and data analytics; as well as all the good stuff included in our Website Performance Plan.
We’ll also gain an in-depth understanding of your business, your immediate goals and craft the marketing action plan for the coming months. We’ll be scheduling several meetings during this first month.
#2 Launch First Campaign(s)
Whether you have an existing offer, or we determine it’s time to launch a new one, we’ll work together to map out your first marketing campaign and implement it. This can include funnel building, ad campaigns, publishing SEO articles, scheduling promotional and value emails, cold email outreach or promoting a webinar to provide a few examples. The data will be tracked for future improvements and iterations of the campaign.
We’ll continue to schedule several meetings with you during the second and third month with the frequency expected to decrease to roughly twice a month. We can meet more often if needed. Your team can also join the weekly office hours to get additional marketing and technical support as well as get access to our weekly trainings (and recordings).
#3 Ongoing implementation
After the third month a lot of the initial heavy lifting is completed and we’ve gathered data on what is working and what isn’t. We’ll launch additional campaigns, funnels, publish regular SEO optimized content, manage your ads and execute your marketing campaigns based on the priorities jointly identified. The data is continually reviewed to execute new iterations of the existing campaigns which will increase your conversion rate so that we can scale your campaigns.
From this point we perform quarterly assessments to align our goals and determine the next steps of your marketing plan as well as any technology needs. Most clients meet once a month as we’ve hit our stride although more frequent meetings are scheduled as needed. Your team continues to gain access to the weekly office hours for marketing and technology support as well as the weekly trainings.
Everything in our Diamond Website Management Plan, including hosting and security (see https://thedigitalnavigator.com/pricing/website-management/ )