Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, along with an abundance of other information, such as how much time people spend on a given site, where a person came from, and even where the visitor is located.
Web analytics is the data that is collected from your website. Often, this data is collected and aggregated into a web-based tool so that you can improve the results that you’re obtaining with that web asset.
Marketing emails on average generate the highest return compared to other platforms. How do you use this tool effectively and avoid looking like a spammer?