WooCommerce vs. Three Popular eCommerce Platforms | Scalability of WooCommerce

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Published Date:  01 Jun, 2022 | Updated Date:  10 Oct, 2023

Ever wonder what other eCommerce platforms are out there? What is the scalability of WooCommerce anyway? Make sure you know all your eCommerce options before you commit to a sales platform for your business!

This article is Part 3 of 3 in our product comparison guide for WooCommerce vs. Shopify.

Step 1

How to Choose the Best eCommerce Platform for Your Business

Read Now

Step 2

WooCommerce vs. Shopify | eCommerce Comparison Guide

Read Now

Step 3

WooCommerce vs. Three Popular eCommerce Platforms

Read Now

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3 popular eCommerce platforms this year

While Part 2 of this guide (WooCommerce vs. Shopify | eCommerce Comparison Guide) aims to compare WooCommerce vs. Shopify, we don’t want to ignore the other eCommerce platforms out there–particularly since some of them have some pretty exciting specifications.

WooCommerce
Let’s quickly explore three other eCommerce platforms you may want to consider as you build out your sales functions online.

Wix:

Wix is a flexible cloud-based eCommerce development platform with drag and drop functionality. If you want to develop an HTML5 website, Wix offers a complete package of resources to meet your needs.

The drawback with Wix vs WooCommerce is that it uses extensive JavaScript which can slow down the loading, penalize you on search engine rankings and limit what is possible with your website. It is also a closed-source platform you do not own.

Magento:

Like WooCommerce, Magento is another open-source platform to develop eCommerce websites. As it’s written in PHP, it offers an easy-to-use and responsive UI (User Interface) for better convenience. Magento is more complex to manage than WooCommerce however, so you should plan a higher development budget with this platform.

Squarespace:

Squarespace is a complete eCommerce solution with full website development and hosting compatibility. Interestingly, it also comes with pre-built templates and drag-and-drop functionality for convenient and customizable development options.

When we talk about the drawbacks, however, we know thatSquarespace works with JavaScript. This programming language may reduce site speed and SEO ranking. As well, like Wix, it’s a closed-source platform that doesn’t offer ownership of the eCommerce website.

What’s the Difference Between WooCommerce vs Wix, Magento, or Squarespace?

woocomerce vs. shopify

When we compared WooCommerce vs. Shopify, we gave you a detailed comparison of both eCommerce platforms.

But what about those other platforms we mentioned above? We’re just as curious as you to see how they stand up to our personal favorite, WooCommerce.

As before, we have collected data about Wix, Magento, and Squarespace as it relates to UI, SEO compatibility, customization options, and more.

Below, we will compare:

  • WooCommerce vs Magento
  • WooCommerce vs Wix
  • WooCommerce vs Squarespace

Altogether, this should give you a good understanding about the features of these other platforms, how much they cost, and whether you want to opt for one of those instead.

(We still love WooCommerce though!).

8 Main Differences between WooCommerce vs. Wix, Magento, and Squarespace:

User Characteristics WooCommerce Wix Magento Squarespace
User interface
  • Written in PHP
  • Detailed WooCommerce tutorial
  • Convenient dashboard
  • Easy to set up and create using WordPress
  • No technical or coding skills required
  • Written in JavaScript
  • Prefabricated interface based on WixUI
  • Convenient to use and responsive dashboard
  • No technical skills required
  • Written in PHP with MySQL relational database
  • Access to Magento UI elements
  • Technical skills required for modification due to highly complex system
  • It’s a blend of PHP, MySQL, and MariaDB
  • Complex CMS management
  • Required technical skills for modifications
  • Slow UI and page loadingspeeds
Customizations
  • Over 1100 free and paid themes
  • Open-source platform ready for modifications
  • Customizable product tabs and checkout counter
  • Dedicated plugin editor
  • 800+ fully customizable templates
  • 28+ free plugins available on Wix App Market
  • Convenient product management
  • 500+ pre-installed templates
  • Magento customized interceptor for plugins

 

  • Over 100 free and paid themes
  • 350+ customizable plugins
  • Compatible with social media integration
API integrations
  • REST (Representational State Transfer) for API customization
  • Supports over 135+ payment options
  • Compatible with Google APIs
  • Access to social media integrations
  • Allows integrations through front and back-end code
  • Supports REST
  • Compatible with social media platforms
  • Access to only basic payment options
  • Access to REST
  • Supports basic payment options
  • Allows social media integration
  • Compatible with Google APIs
  • Compatible with basic APIs
  • Supports third-party payment options
  • Allows social media integration
SEO compatibilities
  • Extreme SEO performance
  • Integrated Jetpack plugin for SEO management
  • Built-in code optimized for SEO
  • Supports Yoast SEO, All-in-One SEO Pack, and WordPress backlinks
  • Customizable links, tags, and meta descriptions
  • Built-in Wix SEO Wizard
  • Good SEO performance
  • Limited use of  h-tags and canonical tags
  • SEO-friendly tools for both pages and products
  • Access to HTML and XML sitemaps
  • Compatible with canonical tags and rich snippets
  • Reliable SEO performance
  • Automated SEO-friendly pages
  • Support for h-tags and canonical tags
Shipping options
  • Supports three types of shipping options, including flat rate shipping, free shipping, and local pick up
  • Not compatible with dropshipping.
  • Compatible with flat rate, order total, and product group shipping options
  • Supports in-store pickup options
  • Not compatible with dropshipping
  • Seven shipping methods including flat rate, free, UPS, and FedEx shipping
  • Not compatible with dropshipping
  • Basic shipping options
  • Not compatible with dropshipping
Customer support
  • 24/7 customer support
  • Access to Livechat
  • Support teams worldwide
  • Allows contact forms and chatbots
  • Multilingual customer support
  • 24/7 availability
  • Livechat not available
  • 24/7 customer support
  • Detailed help center guide
  • Live Chat is not available
  • 24/7 online customer support
  • Categorized tickets for every concern
Plans and pricing
  • Free with a WordPress business plan and above
  • WooCommerce subscriptions start from $199.00
  • Add-ons start priced from $39 to $129
  • Promotional tools from $79-$99
  • Free access to Google Analytics and Jetpack plugin
  • Silver plan: $75 per month
  • Gold plan: $100 per month
  • VIP plan: $150 per month
  • Magento subscription starts at $1600 per month
  • Personal plan: $12 per month
  • Business plan: $18 per month
  • Basic commerce plan: $26 per month
  • Advanced commerce plan: $40 per month

So what eCommerce platform should I choose? | WooCommerce Subscriptions

With this information in your back pocket, you should feel more confident selecting which platform is best for your business, but once again we believe WooCommerce outpaces the other eCommerce platforms in this list.

Take WooCommerce vs Magento for eCommerce for instance, it is incredibly complex to use and wildly expensive.

By contrast WooCommerce is simple to use, WooCommerce pricing includes free plan options, and is ultra customizable to fit with your branding.

Again, WooCommerce is one of the only open-source options out there which allows you to maintain ownership of everything you do in your eCommerce store, without the rest of your website being affected.

With this in mind, we think you’re ready to take the plunge and start setting your website up with an eCommerce integration like WooCommerce. We’re excited to see you get started, and are always around for questions if you need help.

Good luck!

Get Expert eCommerce Help

This article is Part 3 of 3 in our product comparison guide for WooCommerce vs. Shopify. If you missed them, go back and read Part 1: How to Choose the Best eCommerce Platform for Your Business, and Part 2:WooCommerce vs. Shopify | eCommerce Comparison Guide.

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