How a Life Coach Successfully Launched a Digital Certification Program, Generating $46,364 From A Small $935 Ad Budget!
Business Stats
Summary
This is the story of how Samantha Berry added a new service offering to her online coaching and digital product
publishing business. Specifically, Samantha wanted to launch a Master Certification Program as a Digital Course
aimed at certifying other ‘soul-healers’ in her methodology of addressing the emotional blockages clients seek help
with.
This certification program had a price point of $1,997, which was a discount off the $2,997 retail price. This
discounted offer was only offered during a special introductory offer time period. Within just 2 short weeks and
with very little real-time interaction from Samantha, she went from having nothing more than a desire to enroll 6
students into her program to securing 21 students and generating $46,364 with a tiny $935 ad budget.
This campaign expanded her private coaching practice and digital courses business to offering her first certification
training program. Through this campaign, Samantha generated more sales, attracted new customers, and automated the
sales process without even spending $1,000 in Facebook Ads or wrangling with complicated tech or confusing
strategies that only work in vacuums.
But how did she do it? The following story takes you along the journey
through set up, launch, and then the closing of Samantha’s campaign.
You’ll see how Samantha went from a mere idea to a campaign that put close to $50,000 in her pocket and set her
business up for the next level of growth and development. You’ll discover techniques you may use to create business
growth in your business too.
Business Profile
Samantha Berry is a transformational leader, gifted healer, and intuitive coach through her business called Beyond
Cellular Healing, LLC.
She has helped thousands of people worldwide to achieve their business and life goals by removing emotional blocks
and restoring healthy psychological functions.
She does this within her small-group programs, private coaching, and Meditation Healing Activation products.
Essentially, the business offers small-group coaching, one-on-one coaching, and digital courses. She has been
featured on Good Morning LaLa Land, Allie & You, Dare to Dream, Inspired Conversations, as well as other shows
and podcasts.
Register for our Masterclass today!
The Challenge
Like many self-employed and small business information publishers – trainers, consultants, conference speakers,
authors, group coaches – Samantha is masterful in her field of work. She helps people from all walks of life to
manifest their gifts and talents and share them with the world in a more significant way. Samantha does this by
reconnecting people to their Soul’s purpose, so they can experience more love, joy, and financial abundance.
Her work as a life coach, master ‘healer’ and intuitive coach has helped thousands of people worldwide to achieve
their business and life goals by releasing Inherited Emotional DNA, such as fear of success, fear of failure,
anxiety, procrastination, fear of public speaking, false money beliefs, relationship drama, and business
stagnation.
Samantha had been so busy and over-worked because of the high demand for her services, so she had the great idea
of creating a certification program to certify other gifted and experienced healers in her specific methods so
she could refer customers to her roster of certified healers.
Still, she faced real challenges.
You see, Samantha had become an expert at speaking on stages around the country and selling coaching sessions via
live in-person events. Though this format of selling requires mastering many skills, they do not directly
transfer to selling online.
Samantha had a website and was accustomed to selling her guided meditation audios and sharing daily affirmations
digitally. However, she did not have experience offering a full digital training program online before and
definitely didn’t have experience running a marketing campaign to cold audiences online.
Samantha had good questions that articulated her dilemma:
It was clear that Samantha needed help.
“When the student is ready the teacher will
appear.”
She heard about The Digital Navigator and how we help entrepreneurs like her in the
information publishing space to build better businesses online.
She connected with the founder and president of the firm, Pol Cousineau. Pol and his team went to work
mapping out a game-plan for this particular goal as well as assisting Samantha level-up the overall
performance of her entire operation using digital tools and strategy.
The Solution
Pol and his team rolled up their sleeves and helped Samantha at every single point of concern and ultimately
built a game-plan for success.
Starting at the top, the TDN team worked with Samantha on fleshing out her course to make it attractive and
complete. This way students could gain a lot from it, have minimal complaints, and enjoy an excellent user
experience.
Once all the modules were laid out and the best platform for hosting and delivering the course was chosen,
they moved on to the next step. The team decided to host the course on WordPress in combination with the
Learning Management Software (LMS) LearnDash used in high-profile institutions such as the University of
Michigan.
The next step was mapping out a launch and promotional game-plan for selling the course and enrolling
students.
Samantha’s goal was 6 students. She didn’t want too many, just a manageable number of people who could get
certified and that she could assist as they implemented her method with their own clients.
The TDN team assessed the available assets Samantha had to promote the course to. Ultimately, she had an
email list of about 1,111 active subscribers and an open rate of just 8-10% subscribers, which was her
primary promotional asset.
Based on his years of experience, Pol knew that for this campaign to be successful Samantha would need to
market this course to a much larger list of relevant prospects to reach her goal.
Pol mapped out a plan.
Facebook for Cold Audience Advertisement
First, they would utilize Samantha’s Facebook account, on which she had 18,000 followers. Pol believed that
Facebook was the best platform for Samantha to launch and promote her course besides her own internal email
list.
With Samantha’s conservative $1,000 ad budget, the money would have to be spent wisely in order to achieve
good results. Since her Facebook following was relatively small, Pol knew they would need to design a
Facebook ad campaign that displayed ads to cold audiences that were highly targeted to Samantha’s interest.
4-Part Master-Class Series
The TDN team targeted an audience that was most likely to respond to Samantha’s offer and created several
image ads designed to invite cold audiences to click and then be directed to a landing page.
The sales funnel process that Pol mapped out led people from Facebook to a single Landing Page that invited
visitors to register for a free 4-Day Master-Class.
In this Master-Class, Samantha would share premium quality information that was designed to educate and
encourage attendees to enroll in Samantha’s paid certification program.
Follow-Up Sales Campaign
Following the 4-Day Master-Class series, Pol knew people would need time and more persuasion to get off the
fence and enroll in Samantha’s program.
So, the final step in this campaign was a two-week-long follow-up sequence, which would be delivered using
email and ManyChat on Facebook. This follow-up sequence would encourage prospects to visit her program sales
page where the complete story of the course and Samantha’s expertise was told.
Pol and the TDN team carefully designed a follow-up campaign that delivered so much more additional value
following the 4-day master class that Samantha’s email list was happy to get the emails and Facebook
messages.
The Results
The 2-week-long follow-up campaign closed out a massive success for Samantha’s business.
Here’s a breakdown of the vital numbers of the campaign.
Within that 2-week time campaign period, the campaign brought in $46,364 in revenue from just 21 enrollees.
All this from just $935.05 in Facebook Ad Spend. In addition to bringing in 21 new customers into Samantha’s
business, the campaign generated 675 new leads through the Facebook campaign at an ad cost of $1.39 per lead
– these came out of the same ad spend mentioned above.
The campaign achieved a Return on Ad Spend (ROAS) of a staggering 49,587%!!!
Here are some additional stats that are relevant to the campaign.
The Conclusion
Like they say, “Small hinges swing big doors.”
This is certainly true for Samantha.
She launched this campaign with a formidable price point of $1997 as the sale price but she had an email list
of just 1,111 active subscribers.
By collaborating with digital marketing expert, Pol Cousineau and his TDN team of experts, they were
effective in crafting a winning launch and sales campaign and executing it seamlessly.
Throughout the campaign time period, Samantha was relieved to not have to worry about wrangling with
complicated tech and digital tools. All this was taken care of for her, so she could focus on delivering her
expert content in her live 4-day Master-Class.
Since Pol set up that master-class to be recorded, it can now be used the next time Samantha wants to open
enrollment to certify a new class of students.
Upwards and onwards to the next adventure!
Ready to be Our Next Success Story?
Ready to take your business to the next level, like Samantha? Then, schedule a free Consultationl with our
team to receive insights on how we can help you grow your sales and achieve your business growth goals. We
will help you map out a game-plan for reaching your business growth goals.
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