Are You Sending Emails Your Customers Love?
Reading Time: 3mins
Sending a lot of emails to customers?
When thinking of email marketing, you may be worried about annoying your prospects and customers.
It isn’t uncommon for business owners to share with me that they’ve been holding back on building an email list and communicating with their subscribers out of the fear of spamming them.
Are you concerned about sending emails to customers and being perceived as a spammer?
The truth is, if you share valuable information in your emails then people will thank you for it!
You can safely send emails a few times a week without annoying your audience. If you are conservative then start with once a week. Any less than that and you are leaving money on the table.
The key is to make sure your emails help your audience move towards their goals.
Sending regular emails to customers will benefit your business in the following ways:
- Positions your business as an expert
- Stay top of mind when prospects are ready to purchase
- Educate your prospects as to the value of your solution
- Increase sales with promotional campaigns
One of our clients selling online courses was reluctant to email her list as she thought it would annoy them.
I urged her to send out regular emails for roughly 2 years until she decided to move forward with my suggestion. To make it easier, she wrote content for both her blog and email list simultaneously.
Within a few months of sending regular emails, she was shocked at the positive response she received from her email subscribers. The majority of people LOVED to hear from her!
The story gets even better. She now makes roughly 30% of her revenue from people clicking through her emails.
If you aren’t emailing your list regularly, now is the time to start! Write about topics related to questions you receive from prospects and customers to ensure your emails are valuable.
Do you want help growing your business? We provide integrated digital marketing and IT solutions to give you peace of mind, get more sales and free up your time. Schedule a consultation with us to get started.
To further optimize your emails, you’ll want to make sure that you keep your email and hosting separate. Read our 3-part guide to get all the details.