Why Email Marketing is Important for Your Business

If you think email marketing is ‘too old-school’…think again! Email marketing is still a top performer for online businesses. Read on to learn why email marketing is important!

This article is Part 1 of 3 in our guide to Why You Should Keep Your Hosting and Email Hosting Separate. Once you’re finished reading, skip to Part 2: 5 Reasons You Should Keep Your Website Hosting and Email Hosting Separate, or go ahead and read Part 3: How to Set Up a Separate Email Hosting System.

email marketing

First things first before we jump into it: what is the difference between email hosting and email marketing?

Although it is true that email and web hosting do almost the same thing – which is to provide you with a server to run your email and/or website management online – their functions and features are somewhat different.

Email marketing platforms are usually focused on campaign management, and include software platforms like Mailchimp and ActiveCampaign. However, these platforms require you to have an email host to use.

Dedicated email hosts – on the other hand – have usable inboxes where you can communicate with clients.

As a business owner, you rely on your website not only because it represents your business image online, but because it is an avenue to financial stability. You should really be thinking about email hosting in much the same way.

The point of concern here is that hosting your website with, say, GoDaddy or HostGator will not give you the email support you need. At this point it’s best to use dedicated email hosting services like gmail, apple mail, or yahoo in conjunction with needed email marketing.

Why Email Marketing is Important for Your Business | The Value of Email Marketing

Ever since we’ve been able to ‘log in online’, email has been our go-to communication medium. Emails predate the era of social media platforms, and continue to provide an instant and reliable form of communication. That is the true value of email marketing.

Emails are also easy to use, often free to send, and do a great deal to showcase your competency, and to establish your personal and business reputations.

In short, emails are still a direct line of communication with current clients, prospects, and other stakeholders in your industry–such as suppliers, investors, and staff members–which is why email marketing is important!

Unlike telephone communication, emails also reduce the stress of coordinating between time zones and language barriers, saving a ton of time when sending messages. Emails are instant, and can be accessed wherever you have a link to the internet.

The popularization of social media platforms like Facebook and Twitter, and instant messaging applications such as WhatsApp do compete with emails, yet emails continue to outrank other conversion routes across many industries.

That’s why we say without a doubt that email communication is highly efficient, and great for all your marketing needs. Email streams and campaigns can help you engage with customers, and ultimately keep in touch about updates and special offers.

Why else should you consider using emails to communicate with colleagues, or to stay in touch for personal reasons? In other words, why is email marketing important?

Because you benefit from immediate outreach, unlimited accessibility, records-keeping access, easy tracking, targeted communication, and cost-friendly marketing streams.

Let’s take a look at each of these benefits to explore the other ways in which email continues to be the top communication avenue–whatever your communication needs:

5 Ways Email Marketing Helps Your Business | How Does Email Marketing Work?

Brett Jordan

Wondering why email marketing is important to your brand? You’re not alone. A ton of business owners these days need a little help understanding the value of email marketing. Here are 5 tips to help you understand why email marketing is important, and to answer the question, “How does email marketing work?”.

1. Immediate Outreach

Unlike other communication methods such as letters and telephones, with the importance of email marketing is that you can compose, send and receive information quickly to just one or thousands.

An email gives your customers access to information within a few seconds, and lets them open your communications when it’s convenient for them.

Emails also allow for mass messaging; so, instead of you sending the same information to each individual, you can send a great email blast to tons of people at once.

This can be especially useful in the business world, where keeping the lines of communication open between departments can be critical for streamlining all kinds of business processes.

2. Unlimited reach and accessibility

Emails can be accessed and used from just about anywhere and everywhere, whether you’re the sender or recipient. You can send emails anytime, anywhere in the world. This endless flexibility and ease of access can be super helpful for international businesses as well, since rarely do time differences have to be considered.

3. Access to email records

Emails allow you to keep track of incoming and outgoing messages, which makes it easier for you to go back and reference information you’ve already sent.

Email hosting platforms also let you store and categorize information in folders, which helps with communications organization.

You have everything saved online in one place, and can even use search functions to access email archives–or other documentation that may have gotten lost.

These days, you can even store your files within your email account ‘drive’, which offers up easy access and ease of file sharing when you’re on the go!

4. Targeted communication

Emails give users access to targeted communication, both internally and externally.

For example, you can use emails for internal use, say, to send a company-wide email that outlines or instructs recipients about a change in business working hours.

You could also simply address emails to a specific department, such as when you need to send financial reporting to a particular branch of your finance department.

With external emails on the other hand, targeted communication is all about campaigns and knowing your audience–and is often geared again toward those email marketing platforms we discussed earlier.

This process involves creating different ‘groups’ of email recipients based on their interests, demographics, and more.

HINT: Feel free to use www.yesware.com for a 1:1 upsell approach.

For example, you can send an email to upsell a certain product to those who bought something similar. You can even market to those who have items left at the check-out, which usually entices them to come back and complete their purchase.

5. Cost-friendly mode of communication

Considering the value and effectiveness of emails, it is no surprise that many email hosting platforms offer so much for free.

From images to files to audio to video, there is no cost (or a relatively small cost) of sending this information to anyone, anywhere in the world!

In addition, it is a paperless method, which saves you from printing costs and contributes to a green and eco-friendly environment.
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Separate Your Email Host from Your Web Host

Web hosting and email hosting are two different fish. Because you want the best emails to reach your customers, getting a separate email host service is what we recommend.

You want that unique impact, so it’s important to choose the right email hosting providers to start making those leads, and to get the sales your products deserve! You’ll also benefit from improved brand image and other email hosting solutions to support all your marketing efforts.

This is a no-brainer way to help stay organized as you grow your business, and as you scale to accomodate more sales, more conversions, and more customers!

We’ve been using a separate email hosting provider since the beginning of The Digital Navigator, and helping clients get their own email hosts is something we take pride in–so make sure you read the next step in this article series: 5 Reasons Why You Should Keep Your Website Hosting and Email Hosting Separate.

This article is Part 1 of 3 in our guide to Why You Should Keep Your Hosting and Email Hosting Separate. Once you’re finished reading, skip to Part 2: 5 Reasons You Should Keep Your Website Hosting and Email Hosting Separate, or go ahead and read Part 3: How to Set Up a Separate Email Hosting System.

FAQ

What is the difference between email hosting and email marketing?

Email marketing platforms are usually focused on campaign management, and include software platforms like Mailchimp and ActiveCampaign. However, these platforms require you to have an email host to use. Dedicated email hosts - on the other hand - have usable inboxes where you can communicate with clients.

How important is email to my business?
That’s why we say without a doubt that email communication is highly efficient, and great for all your marketing needs. Email streams and campaigns can help you engage with customers, and ultimately keep in touch about updates and special offers.
How does email marketing help my business?
It helps you foster a pathway to immediate outreach, unlimited accessibility, access to email records, unlimited communication, and because it is a cost-effective way to stay in touch with clients and prospects in your network.

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