Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, along with an abundance of other information, such as how much time people spend on a given site, where a person came from, and even where the visitor is located.
Web analytics is the data that is collected from your website. Often, this data is collected and aggregated into a web-based tool so that you can improve the results that you’re obtaining with that web asset.
Let’s face it, most of us have a love and hate relationship with email marketing. If you can master email marketing you will see a noticeable impact on your sales.
Marketing emails on average generate the highest return compared to other platforms. How do you use this tool effectively and avoid looking like a spammer?